Food and beverage
October 15, 2024
The campaign's launch video captures the spirit of storytelling, featuring Dewar’s master blender Stephanie Macleod, among others. Image courtesy of Dewar's
By Amirah Keaton
Scottish whisky brand Dewar's is attempting to advance its position in the luxury spirits space with a new campaign.
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fSG5crJEYro\/rIE3elOSblnN7vjbGMJ3pksIhLk38Lr56TVfa4FAR18cMB\/EVbDIUdEenzmvyZeM0zGOSHxfXUsnDSL3ARURmrit3yeyKy1SYHyhr1KnT\/5ln1\/CHqAtE1qoqNEzjbK8\/7XhxNIZSs8uTfOLRhYDtPvRqkbDS5qzC8uxPgeOVlcSgJK3FWb8N1bszRw65eXUq20WbT3jWjt6j5WAfH7yyBrSLRzOLCCc6Qws4neXYHeDJdKTy3Ar4u8X6Oqr3xP+RTTv8DRr2oEDLJImi7GGkRKNcXEL5\/Kx27Oj4ZPYIHzEWOqMfLd85wHz73tBnv5ZF\/cGGOt1lg+2Oo+3QMiilvs8pjl2jTEZGym4TZDQsCc1wAw2tZ3cNndpKTBUs8973zC1818w\/O\/JSHrdkaGt31Jtp110Tp9mc6upk+Asavdk1cEADXwnZLXh5ok0A4qC9qzmayQNg480TIkcD1TaGEqaS2rlNCIpd62Nun1hdPi37zQKTBrxqK0gCghlorQVhBdHG+izF4L8xEPg+tpM21YSDuw7elbFUyFQEz9trWnIWnVLoWSL74OrqLok8KlfQ8bNDA1pH+UxuHQEclY\/sEx\/FPdndr13T5aT8j2qbsV4OWiHfi0Xu3EdaSmvgaBEud5nyFl9\/Pu9m7JAje\/\/gogv81kNZ0t3op5pDXCcKbHCNCEgeLh+NsZMcDtRkcubhBnNeqVloAisP+RC0jh30oEGaz+P2OoVNK1edRs4Jj\/el9QcSybu53uSvRMqfTSavdE+3u9l02i\/XHgnDL+FKtvbwIuOimc+xU52D7\/vrysUKu0sEpFKEbTmmRF7UsXug+04HKIbLxmf8MdWJP\/3RELAy+UydCgMsKtoRa6ltu4oT5\/sW9sDQt6HbGIXMpRQN1g3aYXJRlvF4pPcN41LJ9Uzizu34YQ6H86npQRrEODDsz8uS9vjex3CJvk2nsOoMbAlVM2yk9zbuk9I6aeFaZa9jf7lb3ErCZZXq+JDtR9ovJZzfyShTMPbrJva1GbJJIwWECMVujgS1flAUl1xO46HMeNUm7Mtw0zUFsTYQW9r729n69ZZwKHVSP9tk6sI8DNGfYkwJ9Eb4ARPnRT94lW\/0wr9aGfEY10d4jfs1JahR3lkGgsJbq7XpOikB7+Do6maqbJY5fLtR\/7cBxz1gAkt95kwGDkGDNqhJoBywATc7DFW4SN9neCC3rH4vf3VqTdbJ1\/wodDeKjfEwKS\/muQus9vhfl8LnTHvP4ye9zPe31TAaqDtr3KYfLOiNsabikR\/A68trsdW1nMTQ8\/r8XiI7TslhT6hoGGwIC\/hVv9rBElpR4CyFYS\/RcHz5N6ITw9EBLWnrTuJmkprPJ\/iONpun+jg89q0GFm4W8KGDcd7BH0HnNZP9jpRdzzWaZadVdQvoCqJe+zDsKp8bWGVd7MwEvgoOR5HPD38p\/81P9mKMdIQA\/WA1jJhe1zpll5+cOIzR5CG7JnjgNKoUNTrNhLXRy3m8YRzv+fLSgK6D9ElObzUm0kp1zCGv6MsXtbDwfxquKmJmtfLUX8pvfPNWhLUNNf7G+WTTDwG1YuD9hxztfBzy\/XD5hDxMXqHUUR854iS5YL\/Itv+cvoIWH1q5ZpLjEJUI84SLep6rNL5zYTYGuTm8EqtBB4BdbZ\/js+WZn595qYG9fudqJfMZjcl6Fi2XDrKExn46Sh+L0YdgEF9hJArW7pvaZCtGbMVmyboL0xZkvuaYvkpv7KLHxYmg71vOVSY7hVKUYCxz5KCoBl7Lbwj2UtaoHlQDO3Re4zSxrI4Y2rZu6tWA8IgojTY\/eEyCJb0GKgj225L\/xGd1DD\/w1flla7Juyr\/i1KapLfJ09BMB7XgDYwe42QRscaJf6qNKs1Sa7+eCO1TcO5LJKyJflEowBho+WBilVj3iIpViiaHpplph28FgdjxqjCeRIPemH2u4EngfiRYaRz4mH6jsKD\/kwvIrfsh5D1rko41MguFGtyC8ilo77MCBm\/cro9ZkZU0Z\/1tG7SBwUDN0HrQ95cvsuIDsa6GJ5go3mXxnqBT0rZHxeLu7wk59tC3cwwCyPsgoYC3z+DrIiTgnIa3rXRf5CVaN2DhpgKRuXRUOZRX5MrrWF4HxMh6u3dNUgemGBU6t\/9ksVfspHpf1pRDajhsr3nuk\/BF47cs7fKY7qbpiGZD573H3GJQ6TybxrMJmOWWX1Vsk6gOQq8kawnK2Gd51lrS1uAoCwPW3CGZD9cuUTwPpy1wLJMOUdjIsnuaTKtWtf5KN+44iMUfPk\/tZUDBPIJxDCwWCDapgGIkyadeP4ZYmz9\/9o3RrZ67\/PWTXor241HKDodJMMkAQb+CN525DMyCVo6kaX5P07tThC2aC1ofla+uSuz0DBeGFKd\/VvaYCIA5Bc4rJ1nX1eIgpuvVXV+sPLIM+ItSqLQz16WQDsBMwch6QdljXYhd90Tv160b8S+nXOcgv2GdQf3L2bEuzrZ0\/QygIdL+EApdgLOnq5FfFZmXVcJz+lwU5hiZFOiKlIAzejuFSBXztQcQLPccLmpG+zifqsLWuD11SQLBOc38AMg3yn7a5YgjwqTXSiL6DGj\/tT1VLEiy+Brv4zQbel6QRc9+QAu9Br0raiSqpexti1n4vupzOPRS8zQdATMgnxq09tz52l9HCIMPjoq7iuVEwBr4cOkS3mBE\/X2NkAtDzQtCoQZ9ef7f6DhgQLd4+X9VltlFBsUcnRrIvfez91PK1n+A85D4TJh06cLaMVKxZ5ohXaHTms4ItN\/UHUeobOBW4KxVOCiv95dfcLq1ycHJYwax22hbNJhku9S1cjo98LvlZXpRXLOu6xWNy0uSFLNj0PWBK4xUV+oAnWEir9E9YiWpI1NmBhaLoU1Ixprpky5p6B2lUnY97+OQZbqPTR5vZDi6lAUPb2usMVem\/PSw6uokMZwtJyRyuicSm10RAbOck8Ih29ZLsTsCkd33ideIxV\/E6p6ErgaDYm8qYUzJF5BD2kToT+bATnaI+1bCwieNPRwiYq\/NAaz+q7G\/+gfMAs0BE2a+U10Ij3oMgs\/YeHmaT3FvGp+kWM+Il+PMmGEGhR+QUm+detWe+ypyaj0IU4\/hsyzNJ0drImIGkIzTVMCIK7NNVbI\/Wv\/lkmqGusBJyPSyrqdqfuNE9ywKz5BsDcuDATIAe41dEN\/WLta4PwtXCZtIinhEbBx9O5zz4cDc6d7h49e0kgUlvi3u1MfiueGVA4ZJMnAhii6UsCkuqpMzVB5NCZyxiSz+lMUAsRIjaqg8m3TaNlHvCz2BLuulC5aieZ+jBH\/jEVRpVRfLAvu5XuqOTqXZ2hSsy5cs5Mu18DOkA8j5yS1vuJ3e\/78F2PmdAzqZuN+UxHCwx2MTjeCEZO2wTrGcCErckWmL6UL9XPfv4MzST2w014OU8QEH+aYNcPGGnCs2CiwUTUFsXLS668QGZVUAfQm8l+X3qV7Hv0ZiRKmiI05lrDNlXgPItSetqx+xVVVwizrYDfBkJn99ltoeyZNekQw2zgf1ZloLgGBrRR7nVBIMWtIImJDmkSwf4xdwNEWQlsF8WgnRLCeZ7x7a9N9sUCMlHSW3TtmptxwjDb\/ej\/QayOVMzUdOHkPMq2mTcDII5wtDfiG3i+P+3ZaT3YQJaK7cQ0oIHDhAboFhKYiLR5jnPBCh4Pj6oB7BaMtyJDokpY66tAEgs4qTqkt29b2XyNaB+cqgj7zpMYjU3LoSkKBXdsh72Dv+fdTKCZLr\/hi+MFPzsMQo3ElCWRQuF8KZcIycKDtiQBS1VZ9OFoXVhUkBCeupk7Opk8oTAXQugQ75+8hBsdPQ2Cuw5IxyUkoF16fbJTA+D6nz\/3O\/t5pU6vcLzdiYvtApNeoJmHaNH3Z67gnv4PIZNrNW9UvKEgK6dm\/6\/SYTHjh6vwN0R44zEFi2XWyo6fv\/K3zpZHY5AlhC2t5ns7ZUhbRM1XEGCw06ANyjhq+vqPq4atnKzmnCTKS9OY+EL24+cyuEJJeVRN4xzvuqHYUCqdpsLawvJsx2x\/jdof8PRjDdXjP65334OXKhRFOtbZ8WMYC+6GhZ1E4A8AXCkXWcdQsmBDzsTvCfLdiCCekLPVSjxTXhN8DpEpaW4sBV8e33zCaHENzaPVxrHXsNWpucqUI092KKlcmf0A0DEaPcG\/wfYu1Mr3tE4S+fry5v1ltTlBl1Nag7e4l3niNw+RAROWZPvOifY5Pu6YQKZQcw0XcOK5xlV5IUQYsEYnxDJMepFCfKazJak0LtsTfs8I5iQ\/mZ3tpHkcS4yDj6QaoWCxmvqFcadQ3dupQ67nGHLMkApko5d2iUw1UI1ac76Hd\/JNodfvotSdztr41gcBVL\/H8gZ\/OLl5022eK5fWQGtGMXPmWiFViEBTSInHuXQNCo=","iv":"aadafbf0fd8e83decd1581de78f2dfa6","s":"787456347dcb1c34"}
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