Food and beverage
October 15, 2024
The campaign's launch video captures the spirit of storytelling, featuring Dewar’s master blender Stephanie Macleod, among others. Image courtesy of Dewar's
By Amirah Keaton
Scottish whisky brand Dewar's is attempting to advance its position in the luxury spirits space with a new campaign.
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hmD\/E2f7qCrjTKn4kA5kCSklBxMUpMiYoC81eTruPPa\/H4HyqQCrkx3z8t5RQgjCTfN\/CzFZJebaMWGRXvjB68aJe91Wn1pTEvfCsETsFbhQRiv+BBiOk\/67AfHx7fbRZboZGDJI+FYDpYS34XyiRz0k0MvzqghLFt+\/DFGJiH6hZL1hsUX5ggOY53pLe2hh67gVKKETuqdsgUqXVr0b6Kgfh4ZVQjSXXtgtEKujRe3LTAMHmrFfL++EBKlRf12rWsNWxDV34GTmPisj\/MXGrvBsEsnighyENf\/7TGXNhiMtsZ59g4+chPK7gzNENeCrPqhj+kucfIPfLLRpY6Rh57dKj\/BXJnkrXYJBiUOzqolHOGoVX4KrZpIxKmYeZvq+rNArg0CndaOfsovdcNM4Dec\/xFibGjGlYn2sWOzlQ76SsHRuwamZUXuW1jyRQ1eZ28xtuZ9jGAOGH\/e3FGnxi4+PvIJvCZjN9TRj1f6Nxzo+b7NQyf8IV25pp5zRSDxHKA+NS+i3x80PNdMpbP4B8PJBktuHWpgQx7uW5qUMk4\/UvBiflTH9bs6y8mbMDC+vXB0WWzuYdFYt+QMoIiMiXia+qrDLnZ+3m7vZHKTiJWXFOWpUHUoE0HtmV0RyQByEoj97zCJoSmvGjPigZySjwT7ZeBXRju78xFB8MTYdYQCuiTs0NxvfwfC+VwZkEtovVqJrigISlS+JGDC8I8naDUHxTDr14CDsq4JCG29EBJVxWpzp4nW7yIg3QTbwOpTXNp6BAKj3G7amVCCsJw759kNXhT+CcyLCBe+WjaD43kbf8AJX111MdTJHMWNb5vg\/ap2Y2wAXSGCy2HJTmQ8rUBq4AX8p3G5ktWu\/r45n3HCBww7CsHYIFLTAvjMmdbnsQw2ZHnDv\/trw2ssE1szXXM0AQ1EQnvbYmaygh9Gz5qZyFtnYlZgJUM5Wd8LcIYS3bvhU48mO9KFAVUHIK9+TLVpXIulkQEfFknzRCe38ihyVVPsRYACtUsNqqCGQpxBtY4Qr1Gq1pH4FA0MgqSa\/w\/RcaZGp9rcEjbwFTjQ6EMMIfHQ1\/eDyI5fUwEZD3M4hTuzhuHLJSOpdppJrPl24jFa8Ufrww1jw6Id7Tv\/GOTi0boO5HuPp3omBgtaNILVJ3uS5+zadN1o0qvIMtJ9vcoMLWjwksbuej2pfulqUHx0sL\/h3V7jVgAnui7Z9v3VFhXynpljptucdR5L5D1rnIdSYSD45Vl5xHv6Ax37VWAwFoiQ57qwn+fk2QirmNwlgVHGydjO028Je7QT5zHmjcD6Fdwjood3Up97a9\/nXofd5683tim7\/93SraVh2HWMa0AXhpfDPBx1FG672Pa67U31NFfNQp1hf+cP1DWGTOfonW\/BJg+5fbxuaHqPdiB8\/qvGY5SblIBWnwHhByhThlRWmzFIaDaVUR1ja1drfZZOJVneNBKzErFwakgRj7jEg9Ghxe1NBK8LWagJHWhSdYAkaJfaY1kCw2WcxU4J5mj1Ttl8DgDbARnoT7xMGsFIR+mHb0FUu4haZ8nVIHBim0YLdyAAwHscKcbCm9Jzf7Beg7AsFBr96eYUkwmtLI3Xh5qys4K1D7WmG8N6eH0HWIstwzu0BeazA5Wy8z9W5PltgUqvTpqokrm81XQkoOYP2FOoFr1wfNFs9VZYCcI59M1F6aO3qNoSJ5n3pegN7ajNENGSZPcZFEdkEM8AoOnrm0ngi0zALehNwQ9MXYbNdGnWZgkkw0SgtSW3fLwbMErzKUoXWQq4zuhfhZgoyS5s\/MJMesl1lfNDyL01lxSWNc7DT9vqQ9dLuSJj4uWWoSuiPfK8VDhLSUCaETQ2L3yeagCIy5EPk4O0QN\/4\/V3VOg5oRGbdHeIU5JGsMsMI6Fpll2NqPD+ok92HyAw2JZAsb1EvBiYxB9o6zgNzS8Szn827j9+qfv\/6BEBS1ndgZRdRb9SWz8bqzz2x\/Gmp2LwVVke2O+O9cjGSJ1Wx4\/7tv+H1x\/wVdzGtZSn5u4xHY3ZRw+GL1vaPE0dMcDpAJ3ehi2BL29K9Bvc+WrdZr+KMjxd40KgcE+YLFlJDTLkoZ8V+kx68dBGwuXsjKB3HBUNxam1kI3kLeugzKrFhjXRDPwZ1Il7GYy2IXOMbKCOq2Fe59C4zYT56AL1S4U\/RbpLCmevcCuxIY8XGHgXZk6x8CpaWrNWZjS\/yR4T0IrOdj88wlIGgiSK436H14Q9RNa\/Qu\/XiW2DQbdWYTHrq4kNNeAnuP7x1l3WdUlDDf+a\/T\/G8FSeKbCuRb1yvBfmrcUFm5JEm2GZ\/008xsP85b1AixYLNOMpZoboEZ1K6ItlruETs2UZgKAg82Kfu\/TJpF1r\/\/ymm42LhsMNJ7ADkMsa+GmsmD9O1c1VYdTS6zN8g1vw+WnlIYELLgjdBUuip5oUXoOACtjmNOLVpEed9SxzFwG\/U\/5VPX5V\/c8cnhLqFihdwyF7tfrr0nDSbtlcFamSbggua6B3r8H9MkIGf0buJJ2eqqDD360b7u8KqvNT3Q2T9bGosqJYIYZEb3MfDqZxW9UImZ1yQ\/6hOtNyzkqWoUHP+L98CnVm3A1IO\/ZxkSlKVBPr3vUVBIf05EGrDGFXqQ6+UhTP3rxzSg6Acbk6wVE7kwfx65+cwt9a9cLpgB62oUUiNtfMd8zC8TWoasmw3yYRDNGF5wQYntDnhPNhVWBsKkSGYL5zEmccli31x57yEcFTfxj5hD8mg4MvIwU9kGZ60kV0CIL6bDszXgwTjvy67BvEw7e6MmUoY\/jH8S9AuvunfCGfFaji463Ut4KTSBovL4wtnrqY5SEZzk1eNt+7XDsFF2o2Ta7TREe84avsfqjBst3KIfFkMAKlj4R4sGo1sv2DEQMSD+ubTV10w7aYt6ckKAU3Hsy59Qq+CrbdsD2vpNgVq2hPeCEZGzXFtsyLnxoE15Kj0KZuEXt+6Ecixpju2QXRRkDsATvHum9IKBaEv66c865pWuKiMnDbLfVzMy0NjNdcDt6j5nkqIjZ0DLBjsWDlDadILKzVPwJv0jm4A3T55jgrrTcg53qozPDQ+r6Ftm640CuJ0QPFVFJALWtLiX5+ITlzpoTOXvR+u0Xo\/LugKDeZSfu8bcNbMwD7NXjtnVZpsdlc9frrMMxKRYc5mrU02N03ND+FfMquWdsZarjcxLh1+YwflMegmUZLKaSba4U2Ica07ETmxmyErnWOuRBEk+0ZT8Rlac3AVOdpsb+SxpyQXFUopVLrMbRBUJZ86ua+tmdQzHZeneRjNtfmSM6y78H+883Ecnv1JfGmtHTLH+gU5PPkBABIIJOc0828SCADCVWdwv8qcF1uIrJuy\/+mtxnOEayn0PS52k6yslPXQJ24+p1Ynk8blcZfJxNpkJYT0o+xxXOyQPF+cPEYi8qh6UUPxEFpiqaOK88wWr2wM2EeK+O3F59o6aICuJGmUA9LPlrlLHJrE\/i2JLYXdv0Y9YYdoco2OrP3d+nvrnhNjisb5wDwJ65H220\/C6Gw3tBnuhqGWZYGFtzCpxGNegOakw1LKxXweJYKiB1BWUB8l8G1u\/iPE3UV0GDm2MZ0691kdZo7Mr5lUeQ6mXoFNQbHo6Wk8gdiCiQq5dTYubi0fzqzM3R878O6tQJfmZG2TDIiPaF61VfIaOBQ0l1q+1IsK6zMKQEJ6yNgAB8Za9e\/322yyZ3bYoES5GIo\/5RwbGT+89u8l\/50CCmqgG5lINudCDJX2kWfrMuzhHIe8+35BZyu8roe6AAVxLk1PtuQ5OVnUiqPqht06o38MBXOZOF87omuQC4mS7iAoHiePBYB4EFKmyWEYj6lsa2tD0AfVQKSqbNj538gDxFPozzZDzgtuvxmnDZumTYrxh0Aj6tRy54\/FmME4XemQAS0g\/AwlQWQ6f0n3IomwQR7K7Y+OfP8rWfCnFfBCdc9YViBnW0vgyANYBfbzU4r6\/wRW9aai+niwn+l9D+xyguDyYKKWG\/uV3KHgikhDqEZfxYyk77\/hxWfOtCu9R61z31eb0gvdJ7o0n0nx6XVeGTLLNJM4gbGH8ujTTIYxiDtBdtF6MKouxAN66yCTKMzImM4VzcypXh7kOd+HLwtiBN3FADtFwvjCU5WGYd81BIoK92yQktLpsk1PL86YWGdZ\/isC0amebvAXTgKoBLb\/L5dmSleckmxJxjcuNNa2sGFG5AvSKJOJNXdaqia9Y2aVfl9FBqzfox9ytDSIARq276+pgAp4tpyW9P\/y4QkFtIGa0w9j2EiyDVsPgX4XcfUXy9MIE35IJ0duVlWNFdFdPD9+LF50oi9hm5ZJAwORj2LZlvy644mmKQxujQFh15npXwS2vYvWYizhGyORrU+3P9kP6c3C\/RvpogadagO0ybhwwWl3K80KeIii+r0Q=","iv":"ca5d86cfa30286efecfdf605ecaa8823","s":"76feb2944f6f45cf"}
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