Food and beverage
October 15, 2024
The campaign's launch video captures the spirit of storytelling, featuring Dewar’s master blender Stephanie Macleod, among others. Image courtesy of Dewar's
By Amirah Keaton
Scottish whisky brand Dewar's is attempting to advance its position in the luxury spirits space with a new campaign.
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","iv":"8f8117ff48a91a48c65cc0c39f03cdc2","s":"1bd5461fa90a8953"}
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