Food and beverage
October 15, 2024
The campaign's launch video captures the spirit of storytelling, featuring Dewar’s master blender Stephanie Macleod, among others. Image courtesy of Dewar's
By Amirah Keaton
Scottish whisky brand Dewar's is attempting to advance its position in the luxury spirits space with a new campaign.
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","iv":"f407211b1d6374da69ae72939eedd56e","s":"08bd0071c008fb2b"}
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