Food and beverage
October 15, 2024
The campaign's launch video captures the spirit of storytelling, featuring Dewar’s master blender Stephanie Macleod, among others. Image courtesy of Dewar's
By Amirah Keaton
Scottish whisky brand Dewar's is attempting to advance its position in the luxury spirits space with a new campaign.
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","iv":"a5c37977f46ad0a79804bef870c711a7","s":"355fee6d558e0f25"}
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