Food and beverage
October 15, 2024
The campaign's launch video captures the spirit of storytelling, featuring Dewar’s master blender Stephanie Macleod, among others. Image courtesy of Dewar's
By Amirah Keaton
Scottish whisky brand Dewar's is attempting to advance its position in the luxury spirits space with a new campaign.
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","iv":"d4e57ce493002192074da69a9739b4f9","s":"e6d311e3a2881960"}
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