Food and beverage
October 15, 2024
The campaign's launch video captures the spirit of storytelling, featuring Dewar’s master blender Stephanie Macleod, among others. Image courtesy of Dewar's
By Amirah Keaton
Scottish whisky brand Dewar's is attempting to advance its position in the luxury spirits space with a new campaign.
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BBtXOqDvlyQjgmSnXIlKLKdA6I1jtCcE8lDuFnckn0Ud7a7JP\/CjCcKK4IIRKK5DdqWJ+HrRdSkb00eiYjuAXmAh7V4B0j8SYn7r5\/mB0KeUVa8zNcxlbMWidtgp+PIUZvCSV6yX0bSUd+iGl+ix7JvKEzTeSkYTpeyRVb+\/JhnpTs99oeC\/trOSg2650DBcuM1Qh4VH71Kfuly7ut356VL2phVcSkBwlqYqUoTqbRzHf9ymGJJQxtIZMDTsKUmopQg1V38nFkAodvNqCPDJ90GUOLMVmljho0BPWgEFS5vAqSeMwIxWw4VCx8mWuSOG72ORL0jB3pFc9BxjVAW5tSxgO91bD\/jKsYZ4+N\/EoNCa1kJhJfCNfzvdyN503nF+H6rxGEhmXcxKM5sfWC9hn4vmAicJ6NVtKtKut2i4VLtPOM70ffqYA2kGqb+7AToXrs6eywNbE2V4HCPUT8OF9J2UmW33ItH19WaW1do90+NqKkd4uHV1TiPh6xZo9QF+lWTs2KotL7V1eH9+0L+3LXGCb9RmYggIeELVmnf\/RS3E3qQ2vhu3nrwBYPVEs1vSc2P4BR25ldDsO49PEaH+bdKRmINjhHYnX4aLZ5iRPqj6xgf0OJ5jmLnPmgHmLvNITi4xP+v5JYSpV1aHuEgz8DUVXU6EDmBVzYZJ789V8oJ4W81lLwX3Ncxr00opUbJCwCtJXP6JA8wHbD676LuWewJv5gvsaQ6EwinnvOyHa+aX2JyBygEtGk7e5Uz87iJNfZe3b+e0Nx87DwKVT0a4UvTY3hticVLxGYjUPsDG1h1jSa6NutI6f+S0BmpkLIGibq97FR6qsL+wLmiJuvattT9Xd2SIt+u\/Qv3TudvpYBX1Fo7rWE0JvrV3fUewzt2fhNbCY9PbhspzrQaHYm0oR6mVGJJdMq60cu7Ov9ARzrO8fWYdIm1j89DW9IHNFt6G8yiY7CXq1Vl0K6spzKe8jgI3fIylKgfLcPgPtenJPENPNL2br8vw68xdYGgXzjyR3JY9MsqLxNCS++bTpAOQm6GOzdf605PTNAjqmDDtjZuAtghROorukJcji+ZMNtGxX1+A4ihilsramzrMhuNwDmib01uQ45N4tbxTz\/MvPVtNn++OncWugH54bjcWy5bWlDx88p6AsynmQN\/yZYudIcXc7fXFfDLKLhk5FY2t\/q227vCCNU6W\/4909LbJ80PXTmL4GTdWnDMlzBIYKHk3j+aerLwIGc0vs\/yMT02twkcqgqi9CZfLr+KknJooOwOp6fen\/MI5AkUiKTWZk5EMknNGRlq1yVrr7wX8iG4ucJXln8i7MhunkEDHMsIh+VGe3CA\/3I2fWb4consgcxZvoU2SEaoMGcaWqa7F06y9zLc9mdFJcR1pAw\/N5VmU4s65TgNHMZVI8ryuCxpk4p3Qa5CpLoBkjVUrFow3K1gSB3glpHS\/gzK1hPLiyO+7DepYuMM7TEwf4FKHJZUASJxQeHodQjRPCo0HUnUfopMCkaCB2Gp5MjfCrFtvgFSX\/fVjWkIpTAvFynh8k1NoGcaRmPPThM+KnH47b6PuQn1JINjXrqqP7F\/oknW\/C5Zkg0bp+jBGN66nmFyuAGmyOwLXRSdozn45hyxXTJ5L5JJzIYS\/wdjOtfjz+rBpryy7el6HhJ3QZsIyoVzMufrupAZGw+H3guebVqjHxrxKzi9xWpLSuzmBPCl45WWDLJFYKTn68OcZhFfqNAqcLoK4v5pOoFNb+\/yoCptVUbVnm94V4nuN+qSjQ51RVK8qOmG4gPyhkHk94dNB9FmbYc6YUsmKdHI3yk6JHQEjw4\/j9\/OLu3BnrEcmyEnXTX3OAFFT99razmTjhB6O\/rPUpRf49p8Wm4TQVLY3XvYFUfamrU2cyZH114UZvO4LPxEKElekDzpDB1USYGxKOyq0m4xK4SoJ9uca5Oc6C4CPCF\/kptJoJcqnhCDC+JcRQSzF9OkO4txL4rnAAZedv47XSNCe\/UFZ0DXaFxHx1u8xKLcUDmGtvx2ZmtZWyAGcqVKCGE9apRTxmeHHsfh7dUrdaM5YCM\/Sl7cju4+J\/Ca0KNaa9YfWr2AIRsz7T8\/pNFvtMHE1z3LMYILN4qXRijl9d0Mue4XuQxz6L385h21dsorMfFwEoOSnxyoQndYtzSHNniZNmx39X1DSMqVtwNLFc4hfXyXvzmLN2qHepkKF4giE2OpnZE942yrbefPICPfHdfMwIY9cKdOg+pmFpDWhxTpDJ\/8iQxL7KYrNax3jreSYLMzQfjDiAh3H1fJOLIuiTAnkpRdQpsXWu4lObUEtSn2zCjjQQh+ATihC49oxrUozRktPL8kV27mCITa5fVtc\/V+xCJaPQ1fwOM9sm\/6eRmRz\/gJPBARyuqGoHMxAR8a359TV1XZGACi3jcFMyJ4PAkI3RRhBWlTMTlW0WtrG+eM\/R1zBRjqJ145CNGd82+AcVYANC8yrY\/6Hi+4Sj+mLxubVFLberPgJOa+pnz6IsI4AmKIPur8Iyrx\/ZkJx3Q6w4r6BI8oooGveUw7RInIkayIWXdC\/uPjduskZhVLCxzlWbBv2aGwYE2awyI5l6qPRkFrKMAgsnd2\/nLGRO39mHTsU\/jz2NEuqXk5W81joQ\/WTPXKxPsQh\/jvmEsmG1JKGsGMiTDUWx0Mt3\/cPHdOhBAI2vGl1Jma0DFLxJsMApzUeyKs0c0a3tD9ftiZDE83X5DB3GcWIG0zhldzqITWEupJt94M\/XjAv38aHKluTt3+yvJLIYkehLxR2F2\/nqkxPI9MOgUCU1OycT7DRTNszqcsStB1+FfrvWU28Dlu0+goPowNamecrNmujtA+WtnAC1nxYso6kTwwlbh9LB0NdhOfll6L46INQSTz0cSntkZvQgaJUU92Wc7wJr4HHNqL0e\/MJXaJ5aN7obdW85SdZWRiy\/F02n4FPfo9B0jQ0A++nKTsX9YnMh4PvccZgEs+0MP+L4WQl4\/WAIgIBm12qZpD28qdB0iK0GE\/YCpB+E4HAmh3gO1VAfsdd5xaL+DWBkM7C8me4Tak38nBkOQc+UfrdIy9U1FJAIC7HC53kTY63qreUf\/qfiZeNY5724uXiHsFUrY7N4p0G6gKDDBQysTlH7AcG7L9kYnbi0\/xJED9tU71zqWs+fGZtz3Dq7f9VEnOQqQadXe95peAj04SIdvKFCkmwv\/GoL58gCAXZ0h4mC4BJ5fGMW00o+8\/ylrBzBgndjaV1sPgmXLpcnqYDndENGxHfqZ0MvSCQanKa9kXfUxnr4mZDAXALs07pBbmyesOBmUpoz56kl9TXZHW+2KL0u60ojmMOBvANn4v2zbTIG6mZiC0o3v1D57eOnnK\/FLcdZg4oEZ+RVUsZ3NIM9BuWSxMUHkLbQ3btt\/xrmF5rZ908FXHbLTXfTG7QBBbCyfMR3otIdj69xOCQ+FGe1LGPEl1QQAzmtWELLOkPGF7He9WWLlU1B9u5EcRZr82Vx5yoJp6cg7fC\/Xo5lo5k5lpAqXmYyjt\/F6XtAuMwspWwiSgmpqqSxUX2e0oeYfeXhkBdb+bsE+B\/V7Z8tXqfybtyINWllMdCDd32+2rAHrv8udyT\/mbxYvengQN03dKcF+wwRdgM3NCu8GhtHJqwHUhLgqwnat0DN+fhy+sp5tJ03aI\/rHiMdoKAO3CqGDKKywbjYF2S33wYmZa+zt9+rbtQPXP2fD1VrpdNjwwrq5Q4mUtHqKAOd8YquIJImhjv8BZn\/hCosAIwwIPP8bm6OH+XsFv1jg5jyQ7L2\/VG9AHa9OG7spNEmVPbMq1OyV2psFTibD3HDiWqRRQ4X5Yl2moS0AYmpX02k9IcRM59pv6K+ic7DDux6FTzDviQ\/00YCR1wdwy1KdJ7JOxNawuVoKik522qB9y0UPjX82YIW886gS507gH04jDcavJEDEzyMly6TrKHQtxfpb\/W\/\/56WXri44DILKt4ZhF6Tp59sknkS3R+1n0UCu+1pZetIpqlW1okIvIHc0EvOTZFnGI6Q7sSrKnFn3CW3PXQZzgZXz54MxnGvqJs4FQKkJDImoiSu6IWZeTRcghwuTwJZFUxNWLenudXZ0tJ0Y+6kpH9lN0tmt6F983JOLUhnBljY7Oe6oK8EnBily96m3Wh8a8FH5D+O8a\/cRY0ax5T1euO+hxl415o6jw991u7tvu820F8s83JAfYNctmM1d2Vw9wclrmTTXy\/d2yGcfSf5C9vTMpLebygyBWKfWWE7tBSBjkrJdrfoS1FMn1ZE3yPj8+qEZfPMBqfQS6lnfvMK6A30FlGTKmBE1nSreabB0nCYm8\/xOJuwvUYRHtsMYMKPV1dgQmfmIL0\/c2y9mNjqTWZ+yZmpoM\/4wLOfiYOcSJP3MUVixJt6a7\/dwNokNhm3kiA=","iv":"2649afab1cf323a2f0e9bbd4b59e0ce7","s":"2fed35c8c26c274c"}
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