Food and beverage
October 15, 2024
The campaign's launch video captures the spirit of storytelling, featuring Dewar’s master blender Stephanie Macleod, among others. Image courtesy of Dewar's
By Amirah Keaton
Scottish whisky brand Dewar's is attempting to advance its position in the luxury spirits space with a new campaign.
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","iv":"9d4ac7f993589325e559b3d9a79bf7cc","s":"7a0d6f8b9870439e"}
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