Food and beverage
October 15, 2024
The campaign's launch video captures the spirit of storytelling, featuring Dewar’s master blender Stephanie Macleod, among others. Image courtesy of Dewar's
By Amirah Keaton
Scottish whisky brand Dewar's is attempting to advance its position in the luxury spirits space with a new campaign.
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","iv":"49607d2dc5aa3bfd2f23395179ae85e9","s":"16fb70674497c933"}
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