Email open rates have increased since last year and last quarter, but click-through rates have declined, likely because they are abandoned after consumers open them on mobile devices and the messages are not optimized, according to findings from a study by Epsilon and the Direct Marketing Association.
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","iv":"1856fe24b2959512df367141e43bd707","s":"ab44ad83a98e14b2"}