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Sales associates are an integral part of in-store experiences, with 87 percent of consumers basing purchase decisions off the advice of a retail employee, according to a new report by Salesfloor.

Scotch whisky marketer Johnnie Walker’s new digital mentorship program employs an on-the-go educational spin, enabling consumers to learn about the brand’s history via an Amazon Alexa skill and receive cocktail recommendations from a Facebook Messenger bot.

The growth in alternative modes of transportation is disrupting the automotive industry tremendously, especially with millennial buyers.

Video and brand experiences are still proving to be leaders in luxury marketing.

Luxury Daily's live news updates from Sept. 30 - Kering taps Bottega Veneta CEO for client-centric position; DFS banks on tourist traffic with Venice opening; Porsche Design, KEF blend style and sound in collaboration; Shiseido offers immersive experiences during Toronto-wide art fair.

Today in luxury marketing - Chiuri at Dior targets millennials with eclectic wardrobe; Stella McCartney releases first environmental profit and loss account; Perfume shoppers swap celebrities for niche scents like sea salt; Luxury automakers to Tesla: We're coming for you.

To reach the UHNW audience, your brand needs to be an eagle, not a sheep.

Every year Apple met, set or exceeded consumers’ expectations for their ideal smartphone. And doing that kept consumers loyal and the brand very profitable. QED. Quod erat demonstrandum. But then the competition reset category expectations.

Japanese beauty brand Shiseido is displaying its artistic side through its sponsorship of Nuit Blanche Toronto.

LVMH-owned travel retailer DFS has opened its first store in Europe along Venice’s Grand Canal.

German’s Porsche Design is extending its streamlined aesthetic into a new product category through a partnership with British loudspeaker manufacturer KEF.

Fashion group Kering is recognizing the increasing demands of today’s luxury customer with a newly created chief client & marketing officer position.

Ultra-high-net-worth individuals’ net assets saw stagnant growth in the past year, with their wealth increasing a mere 0.8 percent.

U.S. fashion label Tom Ford’s fall/winter 2016 advertising campaign leans on subtle sexuality for a trendy-yet-classy persona.

Luxury retailers and brands are having trouble keeping up with millennials’ demand for instant-gratification brought on by digital advancements.

Online retailer Mr Porter is bringing its editorialized commerce to a new channel with the launch of an Apple TV application devoted to its video content.

LVMH-owned Chaumet is taking its role as the “jeweler of feelings” to the next level with the opening of a dedicated bridal boutique.

Scottish distiller Glenmorangie is communicating the tasting notes of its scotch to other senses through a conceptual audiovisual project.

Toyota Corp.'s Lexus has debuted its most innovative design yet at Paris Motor Show, inviting at-home fans to see with an online live stream.

Luxury Daily's live news from Sept. 29 - Harrods to host wellness, fashion events geared toward men; Land Rover unveils latest Discovery alongside a new Guinness World Record; Bottega Veneta appoints Claus-Dietrich Lahrs as CEO; Loewe previews upcoming collection via out of home placement.

Today in luxury marketing - Cartier creates bachelor’s pad pop-up in Hong Kong; Luxury online pawnbroker Borro lent $66M last year against things like this 1954 Jaguar; The 10 commandments of new consumerism; Inside the elaborate world of Gucci’s shows.