General Motors’ Cadillac is targeting readers of the Reuters mobile site through banner ads that link to video and images of the ATS model that the automaker is positioning as a vehicle made for affluent individuals.
NEW YORK – A Jaguar Land Rover executive at the ad:tech New York 2012 conference last week said that location-based mobile advertising provides multiple benefits for the company, including the ability to incorporate a tactical message.
The story by Luxury Daily on Nov. 12, 2012 entitled, “Louis Vuitton eyes the masses with first TV commercial,” said Louis Vuitton was an Italian fashion house. It cannot be anything but French. We apologize for the error.
Italian fashion house Ermenegildo Zegna is upping its social media strategy through the launch of a new Google+ channel called “Zegna: The Modern Man’s Manual” to engage male consumers in an online fashion dialogue.
German automaker Audi is targeting users of the TV.com iPhone application through banner and video advertisements that lead to optimized content which guides users to the brand's mobile site.
NEW YORK – An executive at the ad:tech New York 2012 conference said that 40 percent of Facebook users’ time is spent on their News Feed, according to comScore. Therefore, News Feed optimization is essential to draw users into the brand world.
New York-based department store Bergdorf Goodman is looking to boost holiday sales through a direct mail catalog meant to lure affluent recipients to the in-store experience.
NEW YORK – An executive at the ad:tech New York 2012 conference said that it is possible for marketers to grow their ad-targeting audience in both size and precision to increase ROI.
Department store chain Neiman Marcus is expanding its ecommerce site by offering shipping to more than 100 countries worldwide through a partnership with FiftyOne Global Ecommerce.
British automaker Bentley Motors is targeting holiday shoppers with a new collection of gift items designed to strengthen brand loyalty among enthusiasts and build up its customer base.
Targeting affluent holiday gift-buyers, spirits brand Johnnie Walker and Porsche Design Studio are partnering to market a collection of products that includes limited-edition bottles and made-to-order bars for the home.
InterContinental Hotels is adding to the culinary experience at its properties in Atlanta, San Francisco, Boston and Miami through the Kitchen Passport mobile program that features recipes by the hotels' executive chefs from around the world.
