Watchmaker Blancpain in addition to automakers including Lamborghini, McLaren, Ferrari and Porsche are gaining visibility through the Blancplain GT application for the endurance racing competition.
French fashion house Christian Dior redesigned its Web site to show the lifestyle behind the brand via images and videos that will likely increase time spent on the site, but the label did not add ecommerce capabilities beyond beauty products.
Private aviation company Magellan Jets is presenting a 10-hour card deal, an offer meant to tie together Father’s Day and travel for the 2012 London Olympics.
While some marketers go for a modern and interactive approach to advertising in Robb Report’s Best of the Best issue for the iPad, classic brands including Chanel, Hublot, the Bellagio, Maserati and Lamborghini are going for a more tactile approach in the print version.
Starwood Hotels & Resorts’ The Luxury Collection is establishing 10 new properties in the Asia-Pacific region in 12 months, likely due to the surge in luxury spending in the East and to familiarize affluent residents with the brand.
LVMH-owned Hennessy just released a new iPad application for its VSOP line that focuses on authenticity assurance, videos and imagery, but does not share pricing or points of retail.
Today in luxury marketing - Bally aims for greater luxe; China luxury boom fuels record sales for BMW, Audi; H&M said to collaborate with Margiela on holiday collection; Miami travel tips from a luxury hotel concierge.
It used to be that fashion shows were only attended by the best and brightest VIPs and magazine editors. However, creating extra efforts at shows or events that can only be sensed by the crowd is a way to bring back exclusivity.
Louis Vuitton is raising awareness for its handbag collaboration with Japanese artist Yayoi Kusama with a mobile application that uses augmented reality, photo sharing and push notifications.
Attention to quality, craftsmanship and value is what luxury brands should demonstrate in their advertising campaigns in the event of another economic downturn, according to experts.
Toyota Corp.’s Lexus is creating more awareness for its title as the official car of the 2012 U.S. Open by hosting a Twitter chat and adding to its interactive onsite experiences.
Advertisers including Breguet, Cartier, Vacheron Constantin and Schumacher together lend a lifestyle vibe in the July issue of Condé Nast’s Architectural Digest.
Today in luxury marketing - Fisker teams up with Penske Auto to sell Karma luxury sedan; Lamborghini to launch luxury phones and tablet in Russia; Karl Lagerfeld, Shu Uemura team up; Harvey Nichols ad shows models peeing themselves with excitement.
Currently, 88 percent of U.S. adults have a mobile phone, 57 percent have a laptop, 19 percent own an e-book reader and 19 percent own a tablet, while 13 percent of U.S. adults own a laptop, smartphone and tablet.
Fashion label Christian Dior is introducing its Dior Addict fragrance line through a comprehensive social media push that includes a Facebook application, four social videos and a Twitter hashtag campaign to push the upcoming “Addict to Love” film.
