German automaker BMW's recent emissions-related recall will not harm the brand due to its luxury legacy, but the automaker should take this time to perfect service, experts say.
Online retailer Net-A-Porter is upping its mobile commerce strategy with upgrades to its iPhone application that include social sharing and wish list updates.
Flash-sales site Rue La La has steadily increased its use of push notifications over the past year and is finding that the strategy has helped it drive a 25 percent increase in user sessions.
Today in luxury marketing - Brad Pitt announced as the new face of Chanel No. 5; Is the Met Ball becoming fashion’s biggest PR platform?; Catering to the self-expressive Chinese consumer; The worthless battle between direct response and branding.
NEW YORK – Compelling social videos that creatively showcase women's collections can directly raise sales when shared via established social media channels, according to a speaker at the 2012 Fashion & Retail Market Report: What’s Working Now and Why conference.
NEW YORK – Consumers are now demanding insider information and brands must offer content from all access points including mobile, according to a speaker at the 2012 Fashion & Retail Market Report: What’s Working Now and Why conference.
PALM BEACH, FL – Participating in philanthropic or altruistic efforts is a powerful differentiator for luxury brands because it makes consumers more connected to them, according to a speaker at American Express Publishing’s Luxury Summit 2012.
NEW YORK - Targeted marketing via measurable channels should be used to reach consumers who are lacking in overall brand trust, according to a speaker at the 2012 Fashion & Retail Market Report: What’s Working Now and Why conference.
PALM BEACH, FL – Conflicts between countries, debt crises and upcoming elections could seriously deter consumers from traveling overseas and spending on luxury goods, according to a speaker at American Express Publishing's Luxury Summit 2012.
High-end men’s online retailer Mr Porter and luxury lifestyle publisher Modern Luxury Media entered into a marketing partnership that will leverage both brands via print content and an event series.
PALM BEACH, FL – To move forward as a company, brands must be constantly reinventing themselves but simultaneously be unwilling to compromise their values, integrity and service to the customer, according to the CEO of American Express.
Swiss watchmaker Tag Heuer printed a QR code on its advertisement in the May issue of Vogue to bring readers to mobile-optimized content that showcases its women’s timepieces.
Bentley, Ducati and other luxury marketers will reveal new product lines to select press and ultra-high-net-worth individuals at The Luxury Review, an invitation-only event May 10 in New York.
PALM BEACH, FL – Storytelling, global relevance, distribution practices and the new word-of-mouth extension are how brands can successfully create a luxury strategy, according to the president of specialty brands at Estée Lauder.
