All formats of media are blending and this will cause stress to luxury marketers and brands which do not get in front of the curve and start innovating.
Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
Italian fashion house Gucci is marketing its vehicle design collaboration with Fiat using five short films that were live-streamed on a microsite during an event.
Condé Nast’s Vogue Paris introduced an English version of its Web site yesterday, which is expected to increase the visitors to its site without diverting traffic from its British and U.S. counterparts.
Bentley and Starwood’s St. Regis and The Luxury Collection Hotels & Resorts have entered into a global partnership that will allow the hotel chains to offer Bentley driving experiences to guests, giving the automaker a leg-up over competitors.
Skincare brand Kiehl’s is bolstering its corporate social responsibility effort while pushing a limited-edition collection via in-store and mobile promotions for Earth Day.
Today in luxury marketing - Taking the IPO plunge; Luxury retailers adapt to mobile age; Titanium $329,000 phone seeks watch-loving deep pockets; Challenges remain for luxury brands in India.
By moving many of our daily activities and processes to mobile platforms, we are teaching marketers and their developers and designers how we want an interface to work.
Cartier, Jaguar and Lexus were among the key luxury marketers that used multichannel campaigns last quarter to extend the reach of their efforts that crossed traditional and digital placements.
Harrods, Four Seasons Hotels and Estée Lauder are using wedding-themed email and online campaigns to market products and services and experts agree that wedding-related marketing efforts can help a luxury brand reach a large audience made of affluent and aspirational consumers.
Swiss watchmaker Tissot is entering into a marketing partnership with The Madison Square Garden Company to leverage its products during events at one of New York’s most prominent venues.
Today in luxury marketing - Gilt Groupe founders gab about the future of commerce; Ippolita readies for its retail unveil; Luxury housing markets heat up; Chinese economy slows down.
Italian label Gucci is turning to mobile to enhance its in-store shopping experience with an application that aims to provide a higher level of service for luxury consumers via employee-handled wireless devices.
BMW is using humor to appeal to consumers in its latest social video called “Three of a kind” that portrays the history of the 3 Series through a trio of uncanny characters.
Former Niche Media CEO Jason Binn will publish a new magazine this fall in collaboration with Gilt Groupe, a venture that advertisers should take note of for future print campaign placements.
