Food and beverage
September 4, 2025
The maison is bringing together a bevy of acclaimed hip-hop talents. Image credit: Hennessy
By Zach James
LVMH-owned Cognac brand Hennessy is continuing its long-running crossover with the music industry.
{"ct":"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","iv":"14a8a75aee2ac8981129017f04f3aafe","s":"8cd44ae33dcf87b6"}
Share your thoughts. Click here