Food and beverage
September 4, 2025
The maison is bringing together a bevy of acclaimed hip-hop talents. Image credit: Hennessy
By Zach James
LVMH-owned Cognac brand Hennessy is continuing its long-running crossover with the music industry.
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","iv":"9ee90b5754e29f3c79ca7515b1468c69","s":"c9d2f4ea145f9f20"}
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