Food and beverage
September 4, 2025
The maison is bringing together a bevy of acclaimed hip-hop talents. Image credit: Hennessy
By Zach James
LVMH-owned Cognac brand Hennessy is continuing its long-running crossover with the music industry.
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","iv":"d522df811178a486b95c1748a80e3012","s":"3054eaebd1de1bdf"}
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