Food and beverage
September 4, 2025
The maison is bringing together a bevy of acclaimed hip-hop talents. Image credit: Hennessy
By Zach James
LVMH-owned Cognac brand Hennessy is continuing its long-running crossover with the music industry.
{"ct":"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","iv":"0aedaf900cad63f10ba8ccd688718560","s":"8385ef0bfccda200"}
Share your thoughts. Click here