Food and beverage
September 4, 2025
The maison is bringing together a bevy of acclaimed hip-hop talents. Image credit: Hennessy
By Zach James
LVMH-owned Cognac brand Hennessy is continuing its long-running crossover with the music industry.
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","iv":"a2a17440929f0a7b5c73c3bcfc278ff3","s":"c85d3996031f654c"}
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