Food and beverage
September 4, 2025
The maison is bringing together a bevy of acclaimed hip-hop talents. Image credit: Hennessy
By Zach James
LVMH-owned Cognac brand Hennessy is continuing its long-running crossover with the music industry.
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","iv":"28d26eae10adc8a7d128daced60aea30","s":"f8aedc4bff1add3a"}
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