Food and beverage
September 4, 2025
The maison is bringing together a bevy of acclaimed hip-hop talents. Image credit: Hennessy
By Zach James
LVMH-owned Cognac brand Hennessy is continuing its long-running crossover with the music industry.
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5hJx5hucuvuUmqJCUz2cre3zMbGHFLn3WdPlc\/cfPX4tqo7auvsWLVL5StLrGL4GYfKmHJbS77rHcG2vfVRqOGfVrEFl87oDxUIMEmE5ZdBXj4hlnVSXNkg6KOA9O9aPhU\/5QmYk8dDKknLq6GW4e5fOjrU78R692+m21n1roC+WBz0HzY7903pyMgVhSjBHgvqz\/h7lPlbJAnWrEMRyMBrcIEwOK5dFDD1X\/wU2qp9InUtKp6JXA3iycqOgdDHfrH\/jfBCdBZkbjMb9+9I1oHlSANn+\/Jvh3ZNL\/eaYJqYYO4Hi1XSW55AP9Xg+BZXLgKx1cjfTbTvGx7KIZZp8kfEjdS0LbUq80\/36vehIhLY00n7kvyGpydqZp3P10cet0xy6MgrPFWIehK+2wDXLDp51M6xGN9IYQoTo8hjm\/MF4SI0PdHmiI0zUUNjWxilOKtLN8GUBD6c9HQ6fuWRl+3FfXW\/SiKrcUFE+LbA1+Zy7GWiqepugu3g18RCYWrHs2aByyPyWgUlLR13W4SLooBU7D\/0GXzCzUn4vODgW71aUiLJNBxb8+OPrOzZ1Y3uIK1+B2fC2jSmPhLOzfeMS6nP3jUKpz389iCKR+l6mARHXp+tIYuEs9Kt1kIQ17g3nizkYLAQwZqQEVXT\/HnERRKrGxbx8SqGgnkdb2Zj6BeaJzmmYJxRfm0JH0+RhILmfe4Px3nXct1k5ag5dOsDHdGKs9Iv9aewxfhs7AK7+\/rINtrK8tbFjMbZSyP5zgZLKCnDsdiaHQgbTlLxWIVNfztgimrzelCZdooYylwIauqiFO1Ic8yrImSMoiAQq\/jtnJBp4tE\/FUUjKF\/Q3Wrji1eU3FXw2li1dL2\/dIdrD9Y9v\/EImIxeErAfr8sJRbF6M7GH5k7OPWJ+\/MDnNxeoMAixXoy4AMs+3KVh7VtSwvCQvTdH2nrMJ92hqZWf3OR1ie7KYREpVqyHArnx6QOzHRMgBxTnkv0SxmhRKzzI3J4AWNojxD2vCLH\/Ooo4DPL4iKGSRKOXo0qaS3SeDtFx63wuc6Hb3Pse+7SLOO5ffZ1uCYPGzmSAwZ5MDdcrh+thPlH50Ft7PVd2HVqwhVyTzQyTvwuexLXW15QaqJ2mnt+54xW7jdzm5kZ4pyW0R1wOO4+j+J+QDYxnazC1Kl3UUkg1ssU5viaa\/ADQ2XI+Nlrdx9LtI4lJPen0OWkRy7k\/aDbZeAHKO7oXYmvg8JRHdfyKGn55ViyPdQRq\/g2Ja8hopD0YXJ\/vfo2k9K9CQNLMmK3ORQv7qIxoSBsx1r5l6sLi4iJOJXd6yF29ZFQoXq\/vCkqOx++cMtIWSmzEWC4L6rU4uo16AEw3nkBrpYXf8xD9XZ3d7fc7pCjtbTT8Rb\/brUPoikcWUbADVFkEZ7NoV+T869j0SLNxIGK4COMLP2l117nEpSfTrk2kVgAq8yK\/dt2yRovhREaFH510UnJeT6e1vZHOWhmU3Q\/RAcL8JFc2fw67nQWCdNljS2blOMHgNT\/WZlOnS7szNzyPEim7dbi1+Dds3OjwI0lpmD75gJW0DXzQdchE8DKI8Ovxy90Z+Za5SEndDbmqD2GqQdwFv4GRUysjK8UxKoUuOjm3blmyagCtlUKCsTetqYtbCAkylKTGcPPbJ+aYltOLhawOahgR9WBzOH6jTKZwRD4U\/WGL2QJ9kuAEb3SJMpw\/bM\/41XjHjRZl9qfBMBWA+6\/NTKo0mXedPDlVshPWVEKPCXg687BmysSRECGv8EKZVzZ5KUhQKBz2rCq8ZyhS0KzctaVKoYgoJIoFeVBRFbJhksZdENC+zXikjYSHY0dSB1Gu0uXWbQucJGklMOTizyWheiZUVIoR+w402UVQ\/bCReVRRJr0nGId3jPX1BjxwJ9lNKboO7xBOw0nfjFJO9h2mADoHXmJSxCR3c2gkVk\/rgRdLgoz64T6OGvC8SXp2PExA4Y2tytox2km0OL6EQdyzlEVDhSnWAjkr\/HehTRQwoxc3+7rchp95duZtq0wiUXkLrg6thwIv4EVwO+7I1EgNq+q+nyCxoTMFtvqL\/hi1mcLVlRfB6xVtLS4yI4DJ6uEa7aHaCjrUfZLsSRTAJ4d0sNcu6VjuSCMOli0tP81+qDJcymamIJ4RsY0fkwD\/Y6pTzxMqkuIu1y8fCne7s1ijHbpfnt0gP+N6si1OaIY\/oc76Tni3xHOZMhxTi36ByroivXr++VQQP+iabQUpl5KGSSrjICEvi7Zj\/sKVDB7ibvSIacQoMMkHiAZLNguvq7fEW3C9EUm88HQY2Y+ocv8wb\/2oOWUezHQm6GNq47NYRR6By0iBY6TcTsdFdz+z5DKcN\/4KiZn3lTGo5bhe649t1690oeemw4n28iUZYPsZjMFImNsCHAdJpQT5+8BXKsUyFuChzwBXKtSC4KYY22jyMROvpfUwar05jd+SZfbp0zpQ1Dwg8Zb9pVoqAQooOl\/C2M6H5\/YK79vFf0YBIDUPFJDpbxn1iilbzxr0tw8JApb1C44DPDsZG+9\/YmUdm3WnXY7L697JF5kCXDroRiloHWdy8xgqZXELuyInMJLTzbtlLKw\/HV2VAMFaFfjhxaGCSLtbZt8i5A0BPmx9B\/ETCJL2O\/0MNyEBF\/E1nkbpubLRUpH+R03Nzc815nqCo5zTH6BGCjiFMdA47SoDdcrHRCBrj9e9Yi\/pA7CINrCadZHkwb\/FbBGPyhBYwr7eKBBJkQgRTlaP7b8c2m1Wzg8893o5HCb\/A5d2JR5O\/xogYm07HumiWSDnbgFXmlLIR5FXbjJJHroXy4DtRR80Xm72WEXSAzp609B142AAAKdsPmv3HbdazIj\/PkyL5iADxdb25gzFEA2AXMf432BLOaqtUOaaOr4Is6krVgUIH3h\/0hajr2oVkBqOEd9koEsVDCtwar7rsGx7EeAKzUx7KMdTnacgpZdm4vkUApoS7DxQVggm2tOviRa+4LH165sKBrwCj7aEul4trU89he811Urb\/d9JW3HrpltioRTRld8B4gdBl0Lg9IWMkOAj\/TTyw6Q3WxuNd1jEdtPc6raSuS1QqI2W\/eQ3QG5ckfIOSqDkeaMYPNA71S2Z5IXEDM9eirqzSsMR08f9Hzz5cMn3ELF5hjaELKEXhPNvt7l2ymzlqVTWgjUyuVprBMg6EHjO+tW1Bz3TGXDzVMuMP8h\/qtRaPQZcTbZFXgNjd5eitL4Rp09Wu3M8LEskK28mTcOz9fNpakkP2JhSGKcb5SLaJmatyF0VsJSFCWvorBmAl4myXKEix0vRGARnqDLT+5drwAh9iIRwCIKdzEaTiNlyHOe4QezeLwMUgwWuAmjEFOAg2YmagnEwRYuXGxm48TEFRv9OUXILVD5s0SWzI98c2hQ7JdJt2sX1QnPRvOmurJLI8fzyeUNdY9R2eJoBHchSSdAUuTP1NmXzrn7x6SNcbNi10w8lGK74SvXzrbNklqqwUAXYpOylLy+As14uvCo3L16LHso3BhS0V1onh7JeDFW36mBRqb+zRXRyCgC9M3RQwRiaa4\/DlYn46i2HtQlbciuFbQJVyTW5ab4IX\/jLZD72Rtv3YqtRfaHwbQbXtn3fI8utt0+yhrBLqIVRq2DbspjKyCT45hgIXrQjJ8gPSQsRujvv6GGNxLc8iX5VPRqFTOj7xur2uJNCp2CcnAPjXHphenXs8sJqqUG4QLaldQdGehXIaCxjUlt9cXcsnqMUN0g0DBsGrKrnsWUUI3W24TwUBjfp4FO268vlY09PpbHUe9HcpOy6+zn7BdSRJ\/M7NF+TV1jsZ0AJr0zL1hwP6e780tiye9WHqc3Gzdk74Y6mAaLfPN6WS0HMXPEkBPd3F\/xBnfJxxSxu2qo7m7Z2+YZdZkBTmqQSD2W4Li7KCwwQilzgHqzgeSXYzDUaWx4Ivu\/Hzy4MbPnICQolAARRQD+QUZE1xu71eY6B7Gtvfgz2MFLm0c2tR26S5xVH2+NrtpNpZEruLtXu9u+HIgaelS\/JlJJMZxSuNviLtOOad2NPzazNeUoWXW63Pg\/jpViOUv7Xy6Xo7izjXn4WTk+fejVLgltTRUBefVAeSwg7J99Glbx77JFUqzyjFzOSjD6xAL8chUy7hjrIGieNOmriru2RJqjdVFv5318rBgudgsDc+g8wzCNes8Oy\/OkwMKy\/uv8MV0dRmwqXZZE6ld03RIOvPx\/3vvpOlNdyicfL\/Svm9\/NBG3Sdqbb84SoSd8qMzuMvmbL33BYGuWWuyEpve2TR4Pq+c7o1iGFWg61wBgAB6uGTnomA+hctKR9uSrzfHD+oPDvYniXJZSwX6i9WH+cWifmAqOxsHYmKJq7HBqmPGkWKuCfv8fge8IXyAJ3Gl1Qa7EjpzBuOM4N6c3aXts0JMJPEEdLhSXJ+llwi56saj\/9SIGVwuDVfAxdr6IFuPogYrmz7\/rzAlE51S\/9ljcPs\/FEuzxJ10NsbAhnmsJlr\/ajSjEAm8QyR6p60UPOHlx6izP3+o\/BzGteXn0k\/lh0iv6GUkvr5mWXq6+FhS9TaM=","iv":"fb9930c02e3fd1034cf663b6a409041e","s":"577281a872d291cd"}
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