Food and beverage
September 7, 2021
The dance duo Les Twins recreated the Cognac-making process through movement. Image credit: Hennessy
By Katie Tamola
LVMH-owned Cognac brand Hennessy is hypnotizing consumers with a new effort celebrating its partnership with French choreographers and models Les Twins.
{"ct":"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","iv":"e8ad6279704420d15c3846747e36640a","s":"b3731844e50937c5"}
Share your thoughts. Click here