Food and beverage
September 12, 2018
Hennessy creates visuals for its notes. Image credit: Hennessy
By Brielle Jaekel
LVMH-owned cognac brand Hennessy is bringing its tasting notes to life with help from an accomplished film director to create entertainment rather than advertising with an added modern twist.
{"ct":"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","iv":"d0aa88a9641c4dc9d30d65397c46d2bb","s":"c7236cdac6e2d31f"}
Share your thoughts. Click here