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Dec. 19, 2025
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Here is the only good pricing strategy for luxury brands

August 18, 2020

Pricing is incredibly important for luxury businesses because many of them destroy brand equity when they lower prices in search of fast, easy growth. Image credit: Shutterstock, Ssense-Balenciaga, Balmain, Gucci Pricing is incredibly important for luxury businesses because many of them destroy brand equity when they lower prices in search of fast, easy growth. Image credit: Shutterstock, Ssense-Balenciaga, Balmain, Gucci

 

By Daniel Langer

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  1. Off the Cuff: Getting to know luxury's top-tier talent in 2025
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  3. Burberry, EssilorLuxottica renew licensing deal
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Dior builds five-story statement flagship in Beijing
  6. Laura Burdese to succeed Bulgari CEO
  7. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  8. Happy Holidays!
  9. Exclusive Resorts purchases Inspirato for $59M
  10. Luxury Women to Watch 2017
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