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Dec. 23, 2025
  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  3. Dolce & Gabbana debuts Devotion fragrance film
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Laura Burdese to succeed Bulgari CEO
  6. Kering to acquire jewelry manufacturer Raselli Franco Group
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  8. Exclusive Resorts purchases Inspirato for $59M
  9. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  10. Sephora introduces new concept for SEPHORiA 2026
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Here is the only good pricing strategy for luxury brands

August 18, 2020

Pricing is incredibly important for luxury businesses because many of them destroy brand equity when they lower prices in search of fast, easy growth. Image credit: Shutterstock, Ssense-Balenciaga, Balmain, Gucci Pricing is incredibly important for luxury businesses because many of them destroy brand equity when they lower prices in search of fast, easy growth. Image credit: Shutterstock, Ssense-Balenciaga, Balmain, Gucci

 

By Daniel Langer

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  3. Dolce & Gabbana debuts Devotion fragrance film
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Laura Burdese to succeed Bulgari CEO
  6. Kering to acquire jewelry manufacturer Raselli Franco Group
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  8. Exclusive Resorts purchases Inspirato for $59M
  9. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  10. Sephora introduces new concept for SEPHORiA 2026
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