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Multichannel

How Bergdorf Goodman understands the new luxury purchase funnel

October 27, 2010

Bergdorf Goodman has a wide range of consumer touch points for its fall 2010 campaign

 

By Peter Finocchiaro

Upscale department store Bergdorf Goodman has adjusted to consumer fragmentation across communication channels by tightly integrating its print, direct mail, online and mobile strategies to push its fall 2010 collections.

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  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  7. Waldorf Astoria Goa to open in 2030
  8. Instagram acts as moisturizer to preserve Facebook's appeal: L2
  9. Sneakers become prominent force in footwear: Fashionbi
  10. Introducing Luxury Women to Watch 2023
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