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Multichannel

How Bergdorf Goodman understands the new luxury purchase funnel

October 27, 2010

Bergdorf Goodman has a wide range of consumer touch points for its fall 2010 campaign

 

By Peter Finocchiaro

Upscale department store Bergdorf Goodman has adjusted to consumer fragmentation across communication channels by tightly integrating its print, direct mail, online and mobile strategies to push its fall 2010 collections.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Luxury Women to Watch 2017
  5. Burberry bans exotic skins
  6. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  7. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Matches plots second act under new ownership
  10. For high-end fashion brands, wellness is the ultimate luxury
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