Marketing
August 3, 2022
There are two critical dimensions brands need to focus on to be successful with Gen Z: mindset and aesthetics. Labels must have both to stay relevant. Image credit: Shutterstock
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","iv":"e9fdd8ff92add874378f9aba4a731a9b","s":"affd0845cd8e9df0"}
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