Marketing
August 3, 2022
There are two critical dimensions brands need to focus on to be successful with Gen Z: mindset and aesthetics. Labels must have both to stay relevant. Image credit: Shutterstock
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","iv":"cb21242b5011dc24611ae605919aa9e3","s":"4a56f83f48cff59b"}
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