Marketing
August 3, 2022
There are two critical dimensions brands need to focus on to be successful with Gen Z: mindset and aesthetics. Labels must have both to stay relevant. Image credit: Shutterstock
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","iv":"81caa336034b4c388ab7d80ec24dc8d8","s":"cd4c677743e61299"}
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