Marketing
August 3, 2022
There are two critical dimensions brands need to focus on to be successful with Gen Z: mindset and aesthetics. Labels must have both to stay relevant. Image credit: Shutterstock
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","iv":"e78726ddc2df01e094129a6526d41b49","s":"423d6bc36b139ec4"}
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