Marketing
August 3, 2022
There are two critical dimensions brands need to focus on to be successful with Gen Z: mindset and aesthetics. Labels must have both to stay relevant. Image credit: Shutterstock
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","iv":"79364df04e4082ab75d5a2424a84d427","s":"e0c9a5bf004cc62d"}
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