Marketing
July 21, 2021
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co.
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","iv":"0ed220f0d4f64b926cc5fbc882796932","s":"c103d38e23a6d888"}
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