Marketing
July 21, 2021
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co.
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G+9iujjfA4tkiNSkj+K25xe8Zm\/RMmASKNQd0mtMZ+szrpEbqOeb7yzFWXf\/kAsXvDJobkXZrDiOZWz4Bp+MEWxAONGVMpGh25oRZVJJ6KtuNFYw4EGgHWsy\/XvmV23l1bm7xjkQMlRjxRlfRAlLFMcKH2Dy5Svp8u7Uqz3w7VvayJwkrd1nPycT2nFLlBeakrVq6JNSoNaqu5626Amz6Dyx48HSrp+uXVQJ5Ikt48vyXoRdDoubblpQRJ4uBVfSotkp1\/2xpjLlA5FD8acz+9prdM8NZm0glRSUN\/1YesdJzNEhZ7mQWKuCim4mwQkZJsThmgVkZplxEufpMWTO+IRO6PCsrJHOArydtFbheyAebLmMX9G61TZGpdeEoPbbQHiLlM77cQN\/lALGE9StojFFEZvcgk+\/aJ5czCxUSH14nQgAFQnkyOwR1I0Mme9h7h\/9rHw5RhhRuHLvBv4pTBLLlwr9FX+ix1ub99lgq2ONLQ\/7rOuBJLMNWEGtlf6RdYUYX+\/dx\/vJFbxAZsMSpuqz9d5sNz0TfgVipOk+LrOfLe9+CI5xldFp8ApDP0LfC2sWQtR0C\/zHXTFBsaG7Nmui9zy23mSkGN9p7yQNNNyrUQpbwLaKNPhaxqiDrAl97aY6DRqAQrZhUSfF8Gz3GV6XcdVfQOFY\/2\/96B+Saa2C0F4yGe1mW44i8Rlg8ipzi4OBXlbvFcgZGTO2XjnMDOgWAipOJxih6zd5M2FO9zSDXGLYMbjQZonoPaZNWAJTNow3a76vFLqtYNZ4ctc9Pt41DJS+5sfjJuDc0FFTYp7IymMS3cQemoOc3qH2eZO1j1lvECitJTceqohKShKpIzIqk\/b6\/koUQgfJ6pGMHX9OCU2TWBqMBlJLwCjCwKgpn8w17lpMXbeg9y0XyuvCpLK5mcbajQsxXcTQZzC7PT7YzRSWWpfKseS\/rYi0grahZf3NUUP2LI2mJ\/7cFRXr0NTjdQ+\/Z14iUk+4z3sp5Onas1pTk\/34uvjUpe011Ktoj\/SCtZkU0y8cKIyGjmar\/GZTAP9gJkLTnfPngMzxSXwGo0Nrox2ge3qWNxYTnUq81gC6xnfeUL8pOKhQhZ+LIYMDu2OFbpSy4S+wBToasr27LvJsPKzqsacA+pqU0hy3Pqqwdtp5IIOIOv+E7dxZSWEgLbVJU6TP4F9Yiui9t+\/apj\/TFkr6apJS1i0EJereNAJotL3MUb3k+Fh65IJj+DkLMh22\/nZhGbDCaBNhBzAI+F2\/WSCV4qCGKTqHDdmxfJAnqOkd3WBEUdQoDlQr6ezqs5QPdj2r3stvIeh9outmmxkHF2MwJNtZtiZlerrhv+B8kfz8BqjS8pQePn3sD3lfUR1HUWwc7ihi3eZhR5S672Cj8YZzm7S\/eIKP2rggK5eR8np4BOKUYC\/CRk0Gb+pccBz3u7aIU1V5RGCBbGDw4PQ\/bP5PmeakY7BrbS+GhEdl0drAlOEFyoz9BwYkft\/PlHaciPFs+w2PC3VtAagMVo4hQuc+olsM+5ZnM4c0wKhRJ0jYoTZFi6BzfqIVV1EpnYlHeVw4svHMmmfbbRfyTF8yRAfky4N6alX9TN4atjGEL\/wuRXs5eUPlTz2g9X7AYgQ1AQ\/LIUvtmEneAqyQmJa0kGEc4ET83OzI\/IKcpAA5sHv0iZ5\/7IDnuMsNjn1M+cOuw9usXSzpPdgg0RVARZVtFZu6xCLrNtSr2MaMuHJGZ1Cmv0dGD65sCEBBY\/mA3kj\/x36+T1uMXZT9HQ7JIScbFSwSJXjMDOW+qoqqUoIO\/Ju0oytdni1m1xAFGoRm56ZJG3hjomuMOMUqbAm4pE63KJdSwtpdfMO\/cKnOzW3tY75PnaCcxCBMS6Voc8rgC8We9O97EYWzRtYp43y5Eg\/wMYY9D7Ucw599ERh0K+XceWTAp3HXapDlo0b5uxpFg09W2KugaERGWVkJZwZSV0lLJ\/feMf5Byz835LXLBgkJm9Ys6HXWheAv+r\/shlMFmnBu\/zxTHBQ8z2+J63G8+PB2Epvzwu8dI9CgyzIP+w80VSf+M8Rd7Y3QWIUgdLUWgHF5p05PCwxNZrTvtDqDWHHwG5foXytL89vtgvZ0l\/Qu6qkuP7VJw7q4vmi5qEfSu4UgV0+OsXoE2zjgWoIrpFHpuZzRGhvjU3xg4R+Z+ihbkg+w4C5ewmbCpom6q6QLDn7Mmhgh9ClUUAW5nf+jv9fGLOwBNWy\/+tow7Ncrq9NlUIw0bR8DDAxDggSIkqtajnHrX5Z2YYLUcpbUCFnJNBLqKJv96WyDREKuvXD2CMLIGo4XdB+0gK3qKoAMC9i2Th2ailwVjGF8BXaYbOC2W70qajFfBwWWwWHKk5c\/3iM093x60SSwc5tePB56vkhWG7wzQFpXxAH0zXfSLTOyK8b1C3DNMXuyPoAsshQVJ55++XbB61sOlr5MSJpVjVdB8z46fQb6Q4sp5ZZI46uRTpYfHuxveEcmEsYaoBcsp2Oyq5eyCQHvnpAZHSzDtDigsd8I8pVyGPcthoJGZGrIMP0MZsExTyLnGUTlXjWTdC3l0EZGzCLeH5qKTPKV2WCpp5y4hRrSzwpmPyryTy43ZQDSGjtIbnDF8EXMuYgi7NC1sUZQlThJsjhj+NPbzNbeioggelEgVsVTaNL07GqY3UksZJ0rRlwInfgCuHKYpZ4dcGDzcUFad4ep26lQoiaiwfonaGwsbMeKSLxt1ek8jIr5mlZGCJzOhKEgWoYnhd28rZ+Y8Q9ccxkpp8E1XHo+DC+No42MU+uYr7i5Ac0w0m1\/0QQZ1XAPu6PI5SMvIUDQiIZo6Kz2JgFwSaYMCDN1FP5eGx7EwOwVoUUxdcrCn9YkATTZvtykAHaf2VYmbaSy9gE8ZUqO38iw8AswlWnrvcOu\/wnBu7sxlsHWL0pzuYMNk\/oc5VMpDhJLGPFv7xkv4WdnhiSvLRIXe\/IkprryARTrVM0S72Xsz0y0gh+AxPJYYqv7G7S48C\/vlD5wgMDKHbszimMTaAE8zW3QZkTQmkeUOzTLuGK3JhPfxVwjbMGdn6erdHEOAmTCN4dq8btagA3p4RClrlQMNfrHvri217vbwSSCLGFaBeALFzLsG6JY\/YtmA861Re1SfPzJMHBe0JjfxOY0qlna7duw\/3krU18tMNsm2W\/ZvIs1Tqwqc6Q4WDkqlbBaSlu00+8uM4LWZS1ypJ\/eIM3\/vDyMvv+AF\/MuEic8jw7cjHyJGnCHMlMcD5TiRvLY911lNjVCelJ\/KZjwEzhRWINl5DCFtwmYfGIdH+pDiNovW\/def5pC\/CVDvP61CxpC5uBvC24+c1EC3gLmrtLCqZ3U2WemqsbugoguYBx2WbFLwnBBW3i8VjIZgCZ513fXVMmFuOS5mVg6EptKlUL1ARz43H1ZVLGOsSQ4Juw\/BGrAvazukmWUUK\/\/boZ49tAgaG\/P95KqB5qT+wHCEE\/3saaFKue9ntRqNdbs204tivGgtdrBvL5j1ZDKTwFDTqXEjmPtw1nq+DJ9xggBVyaCD+xBMHAVSoHBpgT9D7jEfVVHvn7W0ExvVKIOu9PQEjGsa\/U6qaRDa0hxYGB25dXJhTDoe\/9224TOGqFuFh9bio5VNo3oBgC72Dd2pKlTpdYAayphojD5b6eiNe\/it+HmQSnaKehO02XMtsGnElNMxXmnJCnSi74tYfZP83+NOot1pdt4YIuvi4\/Jz77G4mptaCD52OHsLvp\/G84n+e6t\/PBClN6YzQWqfeUeDMQKoM6cg7vMVBIYv8uccbMvLmCyxXBqFYcmgatrIRrc1geYkvMhu0aahAf3JxALAL49x6aNAdglTMvcRVZf\/1+67jUnrhXOmtxAbO\/BzHjwp72KqeGUOg99hjZwxjYwySw9PPSY2mCd3hyLO3+rYpSFfqd06kGt7gJlMNoZE5aILErEMozKkd7vzUXh3Godga43HVoidws52Oq4IqpAUpEs\/jiQH0BdN9auXgOC5H1wyqEVkq2cSKSprKhq1Umw7MUaMgtSUolYu0kVUkSH9VHYsAeBmEdMXd4tTf5i7du4LqTOSWtOSRbjCeyGiYzfYjy+ZjFaJIYqnZNHAyaBDOIOJMao2BBN+zG9HbfGDBaUPQ==","iv":"2caf0c2d07957fed03c835ef76ada1d7","s":"e99598264c24479f"}
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