Marketing
July 21, 2021
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co.
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GV3efMmEdxVolQMqL\/7DxNyp3SZgSP\/WUJ0xsydIf8c\/bvxBh8R1pyzL04BgBWN7Elk633ri8yCmGfBxNU4inopzJPv94FBDERYAQ2hJ1c7bWOOTVoFDFC7AXyghua7GBTdkBaeFx+I8qAopNqhxeCbXkTSkgxzSeRVtIXp3rT9kl+4vSLNctHj0DoClacZGgxVKFjvo3XY40QmYB3V3VeSdMTxp8RGSx+cz07wpMQextLRhIsfOpxG2\/EbAc3+0BtleAmj9AM6duJhBjuwyzaxx2uY7ZXKKgQnipJHt9DCdb0NmtPbiB3qBa6tb5NACgUgoLjt1jyxWLgJ2o6wvKgnuctx\/0RkhEFT2nAMIW7nT3rykdkxhmMwYy51JT7JhJ0X73\/iGGGHJ6eVt2KZXlaAfRbfaDIHZtBoZmBad3u65yzk+nM2kgdzubwgD7SWCJ5527HuvUplAg3APb5K6ruuBwwR+nMQ5Arl8\/4Lcyl3dcYertB8Cx9B1BieDeL6fRYg5cTUghGVgZNO9LMLbboau5YS8LHeDWfcVK1jxSq6A61I4rphuQ5BrxEXaZ8ZhmbWbzgmg4cDypnhmf9PmK6weI8HhSM4pFdKJOZ+ZkkXU230v4tvKqIHSAopNl3e9M4lRdiK+z1Zk34iGOhFji5eemKnHgBN0FPM88zExiev7FspNU78rgLz\/axKuxglnFqM8JsM10pikdQp3xMjbDKXJn8t0gBt1pU5f1MvhcNJpz9wS1OrtoYnsZ8WMD08Tp6TAxY1x8cmMtyMRRCUNv9CdwnEM1J5PYl4Cyaaru\/MvyRftVkdeUwaJqgdJkLX+ByBdrb\/yhqUZOfE\/xvJwTrM4xY9p5S46TWyhOg262JsbewdS6nhJRFV5AOQLHI2skM6FC343ETsF680gTvp264s41WaxZihhRbGrcXlequ\/zdJfTnuoNZTp1GL8TKOTBPPS0C9XGYtnB1+KMxj2DVW\/t8DoTmv6R0gw3j0z\/5v9iImt+yQIufh5CIAftLkdekd+HToOJRn2Y2sjh9dN3z+oKact6Nfv4+9OJBP34QEnuP9iHrE44v\/jh70zRJrmCeg5+g\/P5wbijTCtUgV5e7bg4TO6Crw3KVJLs1gQUvMo3lv3ODCqoIvnZYaneiEK1t86vJSznTzvQGO4Th9x8P0S6MmNUvd\/1q3AITKFx32ynrvDRyLtOy7qWHiXrEhBFQBwviHNABbiIGXlnXntRiaYsQSlHRFmIq8ev+XMjV4pZbZjKIW68huJdKUi6gmtFzAPXcc4KvA+mHmTCZtnMK890jtyfVzgysOWJdQXRT5FCy+qW0YbjGVXjZaCE8Nnh1w2f2hJ\/bifZDIN64cxoqP4+b6QZSHkcz75dFSjVSnebMLcSHXeMraGQmvnqwk3zNTg1a9Kz3vdkKb\/Js7B1jG3iGaaS5C5XzEKLvMtQFXs7zejXR+EtU+ofraM4pN3Q+a7DfjOa0Olj7C1Zda6\/4ebTMCBf1j5biV0+ANqEmtXgqGAjJV1SeKkstnt665ykIX34hNfV5ebB3FVVvSFerbe2J70cSnAWSsDhW82rbmCnxS3Vv0qtGgpUX9A+8e\/fSSISyQlX6GdImX7v4H92sIgFX3bgwZ0LSm+yGk\/HD8n3PV\/xZUXS8DkVTsn3FT5RIxxHGgWEUcT2+OkILzMusY3UU2QwIqaM8yQDwS5k5rEISW0i1t9hrv5KS2WuJvxdpxYvE8Kzp\/9CvNgBbOTq5XSnFP5lf5DSNbk7Bp+mFtI\/MAt5g6mkMDGHopqT+x9UolVsQusOIe4LTbRs\/wzKyMqgn11uhLgTkb5KMW4usY1vT6br2MHAuUc9KXEAikDSrLeHoE\/4Bg4PT7VaMbVdLzxJ7d18sLqKVu04P7P5K2RhPgTjhGX6p6EW65ilDDw69OMf\/pobvzZvJgrbkJZGx1QTzZ8x1G\/Ty5F73D1TSYisaB6jqh9gZVeZq2aDM7RAAUgt+iJna2sxkbZAMDcUY2RFQ7gRLzUNDJ8m5+faw78NyYMkp+ot4H7qVMm1zWrhjSwywyutskUHOBNToWA9b3G75dVIhxKec4VKYS7CZQ4Oqfb4iQBIrcjH8knI7W3T7OjlGdK\/SXlP9guIXMMqatOvY78QfnlBcsd9TIXLSTuJoYi+ZyvSN5LTICYYovQCdXivsN3eTGDPblEvybDjirlqxSW+JRkAA2asqGQ6O9r75chV3Ro2hT+MVhJWCueDOY5\/n1HHaVfQci1KRwoLbMYqZcFWivyEMwNjU1hcHN2HhuYt1nRJfm2GHdKiPwP1TIazEBP+7WsLxTkTd6lGXkH9+Oz1rIg2xvhKH2YDDq7UoH86h\/lUuetetzvCXESIxA8u7dmgoAZ5aLrl2uqOVYfce3jj5j96z8mkNwqAA6nNPk9o6g+ipzbM1Lik7yXtbcObtcjrNg+Sms7Fz7i+uaFTBIG098lhRYOG5NjlN1mjzCCqdCsZlgTuxDCB9IDEbw+xEE68\/3rJ7Inq6vw71FlFwrozImRNRaMIOEuCccqCwmUHWinmZHLSCd324QxJfSy9f3M9jemQ83OV8oLH+pfvFt\/suK2yURFiENWnDqh48qXWNFk2lBXSdC4AlsTYVuS9BzYtek4WR7Tq0yEI0nm7Pb3ke0NRDmxiVN6RjjiI\/bg5ZLNJbHT+k60Fj72I3M1Fnf\/gWuG5l0o67hHqzElVm0kZd9Aw9Vp90Y3xTEONBAIwwhB59hlB7\/WWbalsdYoBhBLrnIWFQCfOzL\/3Avkt5jGhG97hQKpxLMAAFHP4YLE\/LyuAqZcHTs4wzHYMtR183ILL2GFb7WhPBwemj0erjR\/NUZsUVVXbl\/LGYkTfVkz6bo0DKJAWRcvctiV\/mf0vtvZlvgsTaeqgP22nH0W+lJs6FF4P5MZO0F4srGw8Wa0jMKt67JrcybLh5JWBxuDjNTdHppBKWmiNMVzr88MIQOyQZkcxJbQXZYMnJkZgJDpRRrIiu2dBCJ3Zh3EfAeZovyn8OH8NROj40SFOWniqQ\/MqVN9Ks5twOY3Pfdh6j9V+SI2YHahBq+lg6XwWWFIDQQj6coPBPVCGBL5gUjl9\/Mr\/rNzvAzydmPrdNaEmmpWzQWh0rlLjXH7buAEpmlwvWLSmnW+qmLjJOA4h05mgMniBnPpX1kKNCDEqJOw6tHjPjBnpbXRycxid61mN4K5g4eQ3PiW3CP5FFwGgmP0C1D8YnxmdbIkFaWeM9bLGdLTGorZemxTcXs8Ngrg8pyTyhnSh4IcsZoREIhNNS+RbVQXLk3RHXmFgDSkiTbOUNk\/H6Y944MbYDO6Sf5VKmUUp9bbh5ggUTHZEpZ5XdDRdpBXeQ\/nA3zRFiUdiyoQkczJgTP8UReSzqJnTyIEycXh5b5F\/wjfbMFvxfi\/5lBcMbO8yos6oVcidI9SmYwEaK9ILP4a5iMWYgGwQPFoYaUB\/2sBLuKLHZipqsabC1V\/7w53LYoGB4cZmuKwSFEm9guVGde0l9ZRFzDSWyOIhvP4dLpiQ5ljuacgIEgGJb+atbul8N467Tpw9MIqXXVqVA06l5oNF9Qn+5bVDgPBM7Lq4uRHTM9vE1QoFj6v6ACyod86UUaHvlLlzeTLwZpwuW54UQvLBmowGNQTe2Y6RzRhr6i5ls6zg43rI4SALX3E7ZvipnTZ+S33pt\/zbS4MXMXmUoUtXbeWzV+D+sOMrg9PrzKLbOdVCZJhEaqOXi5gK9rcXs8wPIWxMsABNae36acIBkjhTPf1F11CkxbeuBJQY6tTd8rkdh8pAGLJ0HDyRRILn9heDP\/viFAFkcOY7P8ue1kKEX6kK+H\/ynIHc0KvQK6ZYmrcCa7mkSLn3pc8Z6pEPvK0yDXNQUfoT5KZtnTFHvTmAXl1MqxBFE2mET\/zkbgZQBsO5A1nAbSxxEBvrda39RMB0ROvlPFjrbsXDOXJ6+z486OunmJxwWdTys0LEVtO\/wG2KiCFwHC1vm\/wyHUh6swrYjx3s6mlpwtfHW172Mr98cU2Ns0TS3M0dXuxkFG80WuAk5BtAbrfLQ+nA5ELPKKlGQe3ifJ6CQ5p4HAH\/jEZwoJXYy4NehnNV9AFsrglFNOq1xYNnVQjcj0gb5nyy\/VlhFs0ZbQ==","iv":"dc5f09adf03c630df7fbb58ac728a288","s":"4c01a29205d751f8"}
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