Marketing
July 21, 2021
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co.
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","iv":"8a8ebf9a6049514c3b1d9ab2ab630c3f","s":"6a3155c3e41ac8ec"}
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