Marketing
July 21, 2021
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co.
{"ct":"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","iv":"01b34a2287018e5f7eaa90a56a857570","s":"f9d7a46cbfbdc2aa"}
Share your thoughts. Click here