Marketing
July 21, 2021
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co.
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","iv":"ea85f233c557c27ff47376425dab3167","s":"0347e8de5adbf2e4"}
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