Marketing
July 21, 2021
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co.
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","iv":"0efbb9755eb1250c85e928ee13dc62bc","s":"9dd9401e107f5dbb"}
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