Marketing
July 21, 2021
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it is gaining traction in China, what will the impact be on luxury? Image credit: Tiffany & Co.
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","iv":"8abbda0103d50d04f1accbd4382c228c","s":"95a2c500aafb46b5"}
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