Multichannel
November 9, 2010
By Peter Finocchiaro
Hugo Boss is driving an expansive brand extension effort in conjunction with the Solomon R. Guggenheim Foundation via print, online, in-store and mobile media.
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","iv":"ad5778bfe734a97b52c258afa26b3934","s":"a93a47eab536cf07"}
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