Multichannel
November 9, 2010
By Peter Finocchiaro
Hugo Boss is driving an expansive brand extension effort in conjunction with the Solomon R. Guggenheim Foundation via print, online, in-store and mobile media.
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","iv":"6bfc825b18c9162e8eb660fc0cc85008","s":"de4912f9573f30df"}
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