Multichannel
November 9, 2010
By Peter Finocchiaro
Hugo Boss is driving an expansive brand extension effort in conjunction with the Solomon R. Guggenheim Foundation via print, online, in-store and mobile media.
{"ct":"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","iv":"bc7dd99d311a1fbd70a1a7a152afb847","s":"8a8c76ddf3b73471"}
Share your thoughts. Click here