Multichannel
November 9, 2010
By Peter Finocchiaro
Hugo Boss is driving an expansive brand extension effort in conjunction with the Solomon R. Guggenheim Foundation via print, online, in-store and mobile media.
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","iv":"9c6fc3c0cc3e2a5b4327d094e795d45c","s":"5398148d3c61579d"}
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