Multichannel
November 9, 2010
By Peter Finocchiaro
Hugo Boss is driving an expansive brand extension effort in conjunction with the Solomon R. Guggenheim Foundation via print, online, in-store and mobile media.
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","iv":"59b200eb22b9631ac5638a39e7130ea0","s":"9b0803958c5774c9"}
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