Multichannel
November 9, 2010
By Peter Finocchiaro
Hugo Boss is driving an expansive brand extension effort in conjunction with the Solomon R. Guggenheim Foundation via print, online, in-store and mobile media.
{"ct":"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","iv":"aaedfb9e6bc37072d4f7a9ecf2a740c4","s":"8fcaaa1ceca1fe8d"}
Share your thoughts. Click here