Multichannel
November 9, 2010
By Peter Finocchiaro
Hugo Boss is driving an expansive brand extension effort in conjunction with the Solomon R. Guggenheim Foundation via print, online, in-store and mobile media.
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VITq4A6cOYJ9ikJDPl\/ocyXnN2jFu37c9euKcii+oJASvGDmH40g3I5LOn\/V2\/I1ScRkRJWx2BnHWilI8gNLSOwoYpnjUl0Tyy1x2YRPdbwafcH2zYza\/8cR54UBlgpJo4azxjE0I8cvoaU+So4aLWb1eHvAN4de+Tg51r5N0n5oAeDtNBaG\/FprenCHQ4TvaygEMwFVgw+Ac0g6KB0+qsYDPhnxylAGVGBEKSf+6CQdvYJs5t1wYrslInIMW54L+A1Eu+ROH4Q9dFNK7a5Dn+bh8cgykXqbjmo7706ts+zGVKz6eWEhrIELscamafjD9ZK4\/aMUuYPnn+iWIfOOe06PJFHPC5Phg9Pgr8OVjmDEl0rw5tQ3ZucjHVchyR5m2kFeTRjqqoBGWkA88OLOVzq6fdgeB2E1gaphDkT5c3QujNoIBMSbUxKzWNbp909ttmF1HNWH6lFUQZ69dZqGst1YIAWICAPNif2e7nlcJ5KoifzTLpzKwopDObTWIBROWmp7foOb+xpqkVlsSKjH94E9upDdIBK4RP4ABu2g10CpZubi9HyblaeZbHetlTkcYmYhHO1KH+Z5Dgr2ssb8UAxglBiI1TJE6nkT3jF7eeg17q0lVtk2IknxH8\/xV92Bdy3gkOlhEzYat5Vzo3+MK3Sm2WV2gZ932H6BUukU3wrueSodiiNknzQ2Rcdx7dQDyHbbCCFUxWaGFZVcWvdci8ITcSMlUqORRHJ0icogMqDZosg+buXkN577cIIKg7q82XWbHahyR6RvfP5PNUhzV0pC9O+pnjfBLgeWi26nBNjvt7zelJJQMorZZX\/KdxB6GiRnUVL1MVMAdp2iiRndbZ7D5XvR2ivnTRIhYy+CUwCqynqN27rup5fUCrsm0WQNvp59TnSRBa7fXg+zd0rT+j6JWB2HPBYDOOsb0XbKTv2Xk2mZ61Ct57wJOowDQRkJWpY2KdD5CNLpCfzIMR8WItOiha7GWv0qSYFeQ7nfanasYvEEtw08qhvkin1UW52PGmhGwE8j3kQFzqu3Mf337aX7Ck3q5n9BZq\/Lp6tjM5tODdUoKVzGPU1RbXIM2kjCZoyeNPEw3uftk8BngADPD9dFYuQSANfataoSCcfvPhJUtG20AJwMsc58AxQ4r9VLAeRUizn+GvkmvvrK7WXCcdGfhAO9woaibR+iChtgq79akTJPssv\/hXXG6SFTzWpYBaQ093kV6KXXyhqOVz0QcW8g9UldAABFSOEYp8ppCtapcJy1pQnYUOwPe6KMLbQMnZYyRek\/DEBqpKXE2ijHBr5cVeiNhfINZ6HaKScGHuIvaqqj9cEZ4rbnngZT1xOT+VVX0\/wjU2TBn8jUVr0qBIAS2AIVXNXSdokrvLGLSXZA1Dhi1g9\/PGU2byYs4IToljSLigFhxaYge5OGZhFBNoNU0aPd8aLUvN6BVowHzSeeWVr5itML\/0QpQAswH5kKWg6E0sY3dsHaT8hwqdaMY+PlQZvsLIIefm8hISCuNdRv8RqjJeRjJfeKy8WKZzIRTxH2W3nop54Iiilkg537rA51cMrLc8Kb8ilcIxa+YspfvjUy6g\/NDO+Sx6CuwXFUJCdmPKcUWnJ5xyu+3E3P3fFU9xhBSD3uPOdm+z8erR7mK+GX+YWBAH7Nf30NloUWragr4XodD11LJoNiHtYT6bph9Dl1mGkxDws5bF28qSG3MIv3SNHgFkMwca02CdP2Jqhelf6pTyHcs7nmiB7vhGnzneb\/7jLhEYIsyuB3fHvDX4\/a\/vSzD7ZqTdcBWnMfjqzi\/KXWyV239Dx1ljWYqjPQj3TSqlQpMym2YeOWwUcoAMSh+sNv36rfnQoIbbQALeCmUsEf8SVDqkZ5lo2pcNf1II\/OI6wJq0ja2Lsv47nlYKCKKpiCv2YX9amRBXEGu8YYeXEeTVT92CbotXICn23BWC45r7AYuQbGAcGMyemVyWeboNwKsFI5pqHAlQm+YX0pPjRGCxrYP3QBPvfc1FnQkhLH723CvY65C3vRxHy4qN3TsLdohL6gqB0Z9ykP\/rljouiLTGUUlKXioNVa9lI40Bg2YSJQ1C8UsVfpTXEGZ8nQaPy+lRkxcsiznxkuVLKinTSEk3ECcVA8qQNOzS9mTJUEZEZOOR+w0pU6beECIB68qJW9QUhVcpB7PgnMZQn43sQDyJkHQg0pK1UP5Wp4ZUovaQn7x3YmESL8kiX6bqFcEjLP+EZfqEnP8tPktAdyvwicF80VbgGcoEz5vSnv1VA5PWK4dK2eoDxjhA+mwq\/iukfxesB0WzMhVVf1fhVbeqKmpkJCi\/AC3NuOFzqx5obpGbhfjdo7JuNHZXoWZ2GTYJmMl7GjyZ2JTRllL4JxFDFC9q3Y7clya8\/nJWYIrC7HpkZkcHmneL3BKRMUosVra+fe4Th\/Sv4Un6zW5z3PqyGQSUPGjQxeqoTntiEDKByGJy\/nrbvFRlS\/Z0njc6yfxPOeAXiodYIXF6jI50PTCLBWeIW3wYjRjgqvuAAyYBAfpO9Zlv\/GziO8A+JS73WxjLTGBlAAMQr5aYAFI5ZIvClMR+xy9GwZ3RWWmOSwcWTKTwmjYIVcny4T7zd5kyW2WJAhbx2rjR1KW4\/fxupUWoQCAD7eGRq58EveQm66wM7989HWDPO\/AaV1ny8+6zxAa2tYkZWr\/MfQ8KBhuIo6ln9EjNmTMhun+aIdGJ8L5Pxd6Ciy2S2GvSv4Gv19YVWmmJnHv3viMX1isbg6006ieK+GbHWIm\/jjSyzNHGe0yV9+Z\/XoCK9Dv8fpd6WLOLwtniSbVLgwhHL4T8UmSrH2vNll67leH7gpW576LnyA60Dv14Soh414JnrWwSxWMchyd0Aque7oUsX5N4u29eevyxQnKtzF8K66Gaoa6vJPuL\/aRRzJs0IhwxWt8k2CcYkON5Nb4fVA\/KqyMqWVwz+KjEMPA2ZhH+KVCKH5JhLGBOB7OcDNFh1vWhgWG\/xCMJwBC1HEGmiW6bSB48OCvi6+evFJKqecz5zNF3qSelzOuU\/7ykWGlm9lIVaDLVQ5M9wRapI1bjxbEUbIMhGKSnaCx6fzrQzruEJnRFwBlB+UkmlE7O778wQlM85qiu6mKlXegIYzu6bYMDWFZruqmmNyRo4HwMQ\/iMA1uGwvZUs1ACE0+H8INXrpsoIwp5MqMLDq4HfuJUlc+oxfY85U2Ow4TbPLQ6Qr\/OTSSQ1iYfgowT\/HV83W7+P+ZBwpPEi7cGa1t3DHZhjuSYkk7Og\/GZkviYhtJAgqG5A0QRF6rM2tbsU7Fu6akptNQYH6UMQvXwa6QN+Oolog3rzN9OTO+dMcc5Y7M9dQl8o37umK0WowgSExRw+NzwhgxK\/UnXwSsPF9GuraPrmyspn0vTaH3YeaNGg5xTSEvMA\/2z7R4Zc3XhdSsZapdUJYYKe\/Zc4g9UrFag+QHg4pl0N9PRuCvwpXdrl3x8eQQX86frQ5zJSPJWYJoxSJ0N6yNzp8hL0pWHVRhkYEt0pFp5NUmFJLyQP3sm3qOt36l8OwuzFsjRk1I4GqrvSosVE2SJIAugErNhI3xnsBITPFKGkZokPBbI\/L7I\/C6HDclU3MadHHibV29bEZaxnDpXvken1bPuWLTD3SjqrfAoTdNKsNtxYgG3Y+i9fj5l04y\/ukO7VirCtEc9u9rR5OfPsshgVtVvajCkpWJ2ZTB89qEdUW4Y8y7gluyMrozdf\/2L\/Uwuhat7HAh8+x79F7o03UeRzIA874huQS1D\/bCZoF34ja\/9AiXQUudyYgJPDvJdOagQG7mI21KPsxGXbKH9hjpr7ifmyI7npdVEXer38mXJimsdpy78aCWQe3OBM7RXsOkPrx00Md0dCpfQYpgx\/ZxOsURBq3Y09KBzPCuZFsPXYZW68pwwjBIbnt7oZ3guEVZPu\/FHsvsxVxikayRkXJDsfDZyaWOYFeo8UTXj5ulB7jXNCgCJWSzvMjvYjoHZDtD8I8hzYYwo90U77iiJFDK14oo1bkUtG2F0b2PI2k3MaUsQ\/u3Sb3MCvRbGoDemXImmDGoA38x8UruNAIYvuTZUPvkGJU92e3IOVaaUfB9HUeObb6o5VH\/eQXby+HGdJS2AuZeE4xXedu7qHGU4jGDrxMA8sb5bQEjsCl0zENkyTBMD+uXe\/3WWt16i9+wx4ep7NdOjMjYkSBDe6+YQy9JGJA7viC8k3YbgYkEcUvZ+kvF4xRJ2Yc5CGvpD2ThFQn6DlXM4875xknN\/rmJcj5+IUgQaVz6VpeojpeBtN6P5Ttu0FutysKJ1sCPfvF72TOI+vBYOc1TP7odfoPY7i6wP5gcr35c4oPFFJVQPpgAMxbZpbGvijfkplo\/q+GeZ6m33dJuJbxlOGTbccpjONcLFWQ7o0vqVhiuWqokOxqO5M1KwmGqxhUq3W+\/JgTXKF0G1ULwefNgro5JU\/28VoWmZuE4sxvGxH4vzMktKfF0FUV+InhKKfOh1Y9trPcvkCmFUQcvOd0qXhhgkWsrPV1qR\/FseuAd4bEVML8\/IDeg\/4S7V+4XvCPYMl47imSrwKf3\/RPDzbAGGfHEDXztCSQUEeKlaFfbc+ZJ0g5JegAOirAX33xK1zUG9mUQxtCZo+sVEZrGeTRxf7pINHiN9nIfO7IkJQEN6eE3SZiUl\/daDempr0kzlp6Ud9","iv":"c752bb5a2a2b941e2cd622407c3e3cfd","s":"07fda718eff9cae7"}
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