Multichannel
November 9, 2010
By Peter Finocchiaro
Hugo Boss is driving an expansive brand extension effort in conjunction with the Solomon R. Guggenheim Foundation via print, online, in-store and mobile media.
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k+we9cnUJChBibkHkKxL2DL2XUK9044wb+ltLfk7uLuupFql2jX\/KjVbjMj+18eh2Rb2KQS4QGbZ6AtZRZU7P4VDBCbSxekGkTPL2esPqqDJ5ibfOBCnIb3T5Rh9QbvubSTcChLE4AR5z93mQDWZqY0ftYEuNHub8ht\/wZk+w7Sxn14Uc\/eatgDS4SudQaq+6BhMBuzcPcJNOxeVAgnGuATZux43EBS28aeL+B5YemSSh8JHNk6i3JLjB9P2DrZHqdXrOZBxLteLoyocZ6mcywjDy6tYkOS1y2547RtudUnmUNSbxFSIoxE0vpy+TFhphB69hyn0vuvk9kvSBfGtcELxS0FFY\/WV7x1X0qAjAhZCe8gjQlkZBaMdwO92BOHTE4znt\/wAN5FGRctkR1Rxfar0sVXSTMt315DziUxZOM4GqFyfI1ExenOIyVpxSqp3qLtzEyj6GNujSWBmNB1aYUDXeRBAjs8RCP5vqJ1O\/KRDzsoJ6tUcR9odgtz3yQx2aSbq5TJQlwmyTnzZc4nU0qafeWxcyRgaFqTCfqS\/wwKCNxlzUFD6sMvZ8PP2PMCEP9a13JlkczLXVMilnCZcSwjYbzemLPl9jtNIlWxbDDAuI8aMv3MvhoHo7UHJJ2Q2eNEeIPx97Xcqi89SbfjOguMU\/PzTprYbYtkB9aCOlI9ums87bv825SFpA4blFsAz+20+1osVJR+p5UOqkx3gD+B0KQqTTi0HfCAp8gKeWNz31KOwklNj7P\/vbZiRi3+BOHYaAF9etaONFZzhrEa4T1jlg4IEa13niuWytPjPuZQKyNZnVaD8QfWxIjD\/lJlUOR+YGD\/gdUZgTVAvdlYusouPzlDUEJrDVZnZ89z\/G6RxrpPTEqzhG94nTm5lSp2zr7mNfLEbknwOdq12flvErO9FW4A\/vajyVkqaE0a\/Rdtk7HbXm592+OSsReNU\/mcKwEIK4DAcjACcIOAtyepX2biSczJhNGrg5cdiJIJQ4xxbJW+cbBarvDIqhNoztqGZ707q2XR2QX1g6PO2sm7ZZrOjdoxrpgJTjlWEcYxo5G0B2ESzM6A2HoDCWgrB+U9NiETMrRqmfyhVtoXUSz6Gckw7EjxdAh6rCdhPdOBAJr5nYGu3lOpZt9iw191k+jw1vA\/PxaImw6tWYVbvgb3aRU+WhatwzqL9rG1ZAkX9bxKeeh7\/cnSeWtbZ3ispPGh1OgY9YJgt3\/1LVXWldqe5e6KHC3z1osddV8+26nJFmrhp+eMG\/eHqgFSykp7WWWL90zO1rtfPVS4OmQJr5J4curhosBCpuqKrXtLFsPllI6yvh0dhJNUxPpL7iUC4eufKQdqkps5nHpFXVkGdk247qCE5vtaB9cOIKI2pL8zTEp4YQ2jtKtz2kDfANybJHEXTKvITLxrfsSfJj4X6+y3OEc6MkoIwaARZfsR3m5wm\/gIZMTPwVaiL5mDXooKF1dTvITjwwvSjwsf+41TdJZeYJUCUJKv1i\/hqbLFNELQidQ+KKDHwKWQTlODClQ\/xCUXFl7yV\/MuFNOC7kpCCdnGlMd1CCOJxyxzk30FtuNAoR8sN\/OCdNwW4j2ISbE9Cde0rxeSp5KGwal3Q1M+d4t0wVceIpQI8c9rVe5txliNd5LPQHMJ5Pe7I\/\/AXluSEGLmceda4E8br2lmXofRQwmaN2pCA6UN0ESbhHhzaaFa4htF1V8CIvr8Ot+QpSTR32OiKxoDFq7zw7cWQgxCYyMlf2GB74p1aorm5Tzk6Izh6HlBh+VXZYF18V53Y3Ej96EAHJJwbU7KGAmOt1dSIKJbQYknYwI6kxo91lOb2pqffDjs1ud3ChYVWjp2h8gQH\/f4wTMAbVotXDxWBNrjnD+EZ6KQa6qc4npELlAV9wCkXBJfEXLBW8QB7D\/CqDBfd4OjVVTyvO9SgsEIcAODbvfWeWMX5Wzdp37XOuwD9e98h421sF1Xf1vSNGgX7OgSbB+QRa1gHPY\/6oCd+CDeYYDgjofGjHe\/ayWQs2nAH8F3D4arE\/2BkAaLIB2rUsQ2elVluEn653foP\/xy5fMnMKXoobV7EgADhlCj62pHGUSBd56V7O\/rG+zC30JMXVLnUcyVDm0KzCkDy8OCL8PijG78nxLe7o2FhY87lOHfE62ikuai8BfH9ZsywPasaZoz+FWsdrGdArhbDF1xZnqRsZ59\/vkuhte1ls0Cx7RjcsxGLPL5AYPpZ8fquXdJXk7kwEZ3Cgbxot7Wy5n8uCRIYOMrtOlQ7rXyLw\/u+zLeXBkRk5DA6SSJ+En3PYd38qPLZe16\/SaI9cUFiVa9C0W0t1RVC6hI+QBt6YfRA4dv0DIt3JIawTUPwoCo70mpxdI5Oc9yewpu\/kjFG39R4BKpOLGfYpYnTzyLFRNNYCildQqnUVNVjvERbdgwU1Mvbx3hyDZLt48KtIMEuJ3SnZTM3+r1LImyetcP+aa82bNwkqiXMGBmeLI6lzHjQ+5gduwRGQP9TcU8fYEVuEeVCeyOBiweiFoy683QXk+kO6Z7W3Xne2Zzu4vykr4ZtLzvelOtFg40cv7vy\/IjnADhTo8Bw13RBf8N9t0O8JHFT9jzfU+EM1TEP4TF2j843KOxNv4WRBpGsaZ8aoqwPaKm4NpPf1e4K5AyW2AXmwQvpawZop5xFpgwGrIVnaRkhgGgyCKFW4gIZw\/IC148fL5fA+8NXsbvYkycjomDvlafuYmbhDaQXS\/lPq7N6TJBzHCjlQgxr02E\/UVaa3exq0tm+UyFIKE+6IQyg7H6tm4v4nFh4L8acmM8bcOY\/NZ1CTyU+bof1zHmrt93lnDQaa\/5sld1drTrkmSlxiOoWdvCOwYhsn1g\/mKu3thkWhQ965co1WGC\/6EeSsIMdBNy1Ww62SoM7QhdBWjh6qDcwdwZFp1d3\/pyvRaUXPjZd314FjiUlXlCzlfoPu57vg9JuSXnhwXh1lNb\/e4ismk0BSLuhy81zijNvQjUNfHCFZ12rIIVHMK9KnJPHJJ1u4Utv9ed8nbQm6Zn6h\/roonwKaSVoBjXqDeeXgJgfQeEO\/yY+X3lsMNhcat3K\/yX353v0KEyF1U5mkWhQGT+ZsVgO7j0\/XknhanotIenRH3pcvDJNAJlFyiFhDpJBUHnOqbIkqdg3jlZbNuYqgUssC81oN8f3lz8pqmFX8EFUe2OJOZ3hpEPqI5BPI5\/k8JGjC9joRAzmG5ogJPukE4jwQwCBwspcPGUMbwnTdZyh9KlEt18JFb63WGPFLNKMV4Q5d0sQO8EVQ38BrbPT6IxvpuF408riApxIrR74w8oOnVtx3xcFlVW9lHW0N3HbhV5FMV+PWHZp0C2Is5HKoXVSu4jSVlN17qNoKiF7QNSpWZv1GgodQQ\/TNfz3SdmxXnaY5Ce1kPNkMO6ywoHLSuUwuEwkknBSflc54E0hmKHIGkckIO\/M6WA+JBHNs9I4rHGtxmJuyhmgoVWW9HdG1XrGcGfj3McCZ8G+9MOlzwUPzXFX2UixYTUv3kOEBb9nlfz1q0xN6ozv8p1xMt0mw13+cmN9f0NpPA\/x9ldVJpwXs3Hi\/JAOkBYG0lSTzN+cxgfSqE1qL3f6lgFjaPoN1ySGI8tre8PYdUh1fXaQXO\/yexI1xsyWTTKLHSWI0nSLLjoHNEil646L7es9oBxL\/KF6HUUme1M0PQmSA72geMkNbOIaXYfmwVIQZHQz7NVQzQjiESF8+LYlGK4JMdkWrPW0nbVBGvVxZJa3ykdmxRHPfC5kp7J8V1\/eF2QozpiOWOPYiXr88ioVnJwpTQx8Z7xfy6FIErqTDHMqDcRiSZmcu9zmkJ1On7qBUfLi+kSo9c1NR81M49moTTZiiUdiejg+1uIxXLYS45da3LyMxnnQMj0VwEmbk0TQD2Imw5O9HbJDNW0ak36SG8xnG4Zmni3iFBm2hqJhSZW85LYpzfNqHIrhu0s1bYwjJE+Gir4CdJfVLL87ek2MPG+x2\/qCQq8L7Sff8jFuJgnv62Ym9Q+IKTS+MWNkO+bQ0EQ1TymKRxq7VPSNCWN6MVmbPo6RjM73Au07wyrGh9sT\/IAL3Py91829HMRYgIFliXxRaqtB6I6+kKqx2DNjtk33oe+RAs56d8K4dFrpzjgNvmCweHSyPaKLY1cfgD77nZIuOnL3bA\/uXavn7czJAIxX0Pmd\/FSCd5FXcY2qfrreuGsPdapwoQcr0k2kHkxdyRT6Q29W16MBB1UdPt4hawxlD3wa\/otpwgoHHc1CqWK2XLSgwC0Lli4k7WC0oeWNGhAc97xSKGSPWMDgWA\/aK7pUgBX7NRWk1sYnH1vWCi+834DUPG0g0l\/c1o2CmWoc10xxs5QPAGH9\/dC2Mrdr6eZThdvznzndvZYGhcK4Bk9Gq1VHu34roaNsYiYrquKGMIJYG1+mtQCXlqhKZeCbcbPMEtbdLhBPAZTelxnbzxUngsuUT9ewGoChQbXOxq8UXSLRDg59NCHIZA4bujnzd2t+SNXEmKrwmGoal45diGBS\/C+fQpAGwhC7O1vUnVH3E5cEWpc7XkJyOiRzZ\/Q8ReAd9stih9Kn+6UbbTRGjTg1qViGK+NPAVwCAdir05BQwIz04HI33IhzCye+dOqXlCPswfj3Gq89LDQ9+65mBWYmU7B36i29kQ\/766V3vaRIRkiuSqJgYbFSqxcmgH4ylp10","iv":"2947a87798ae76c6159fd7c09e9212dd","s":"44c05c75ff1f8514"}
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