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Multichannel

Leveraging blogger interactions can educate consumers via relatability

October 17, 2014

Van Cleef & Arpels' Charms Mini watch Van Cleef & Arpels' Charms Mini watch

 

By Jen King

NEW YORK – For brands navigating the digital landscape, partnering with bloggers and influencers can help reach intended audiences, according to panelists Oct. 15 at Luxury Interactive 2014.

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  1. Ralph Lauren odes to Martha’s Vineyard in latest collection
  2. Dior charms shoppers with Lucky capsule at Harrods
  3. Off the Cuff: A Q&A with Ponant's Samuel Chamberlain
  4. First half revenue falls short at LVMH
  5. Rosewood Hotels to open first property in French Alps
  6. Nicole Kidman joins Clé de Peau Beauté as global brand ambassador
  7. Louis Vuitton announces second-edition Watch Prize shortlist
  8. Genesis continues silver screen run with ‘Freakier Friday’ sponsorship
  9. High-end market enters ‘slow-growth phase’: report
  10. BMW to introduce carbon footprint tracking via mobile app
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Ralph Lauren odes to Martha’s Vineyard in latest collection
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