Multichannel
October 31, 2012
By Erin Shea
Toyota Corp.’s Lexus is capturing the brand’s revamped attitude in its 2013 LS sedan campaign that spans print and television.
{"ct":"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","iv":"a280f2a40730fe65364296d3d5f2bab0","s":"88c4b864253f1e83"}
Share your thoughts. Click here