Multichannel
October 31, 2012
By Erin Shea
Toyota Corp.’s Lexus is capturing the brand’s revamped attitude in its 2013 LS sedan campaign that spans print and television.
{"ct":"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","iv":"2b4df3c233e87d0aa51a4dfa98dabf75","s":"a7e339b3ad4d4784"}
Share your thoughts. Click here