Multichannel
October 31, 2012
By Erin Shea
Toyota Corp.’s Lexus is capturing the brand’s revamped attitude in its 2013 LS sedan campaign that spans print and television.
{"ct":"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","iv":"e673c535689c04ed478fe554f5cd2104","s":"5cba04425cbda731"}
Share your thoughts. Click here