Advertising
December 21, 2010
By Elizabeth Zelesny
Automaker Lexus ran a campaign via Microsoft’s Xbox Live Internet-connected gaming console to reach a younger demographic of tech-savvy consumers entering the luxury segment for the first time.
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","iv":"2fdf4c7b454b35c16d9d7ff2ac23c49b","s":"82599b07403d1a64"}
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