Advertising
December 21, 2010
By Elizabeth Zelesny
Automaker Lexus ran a campaign via Microsoft’s Xbox Live Internet-connected gaming console to reach a younger demographic of tech-savvy consumers entering the luxury segment for the first time.
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","iv":"c9fef8c64502e6a5b7a09c13e0957754","s":"4a385ca0a242daf6"}
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