Advertising
December 21, 2010
By Elizabeth Zelesny
Automaker Lexus ran a campaign via Microsoft’s Xbox Live Internet-connected gaming console to reach a younger demographic of tech-savvy consumers entering the luxury segment for the first time.
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","iv":"5eec15d170c3d9b62b4f355011a54b5f","s":"2530dd4d24cba092"}
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