French cosmetics brand L’Occitane en Provence is targeting consumers through a direct mail campaign for its Immortelle Precious Serum that includes the results of a consumer test by Hearst’s Marie Claire readers, a product sample, a free gift offer and a link to schedule a free in-store mini facial.
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","iv":"9e891da93dcff7765e86ae31a2cb1681","s":"b72da5816f1e98af"}