Multichannel
June 22, 2011
By Rachel Lamb
NEW YORK – All brands need to establish a consistent customer experience strategy that can meaningfully enhance the voice that it is trying to deliver, according to a panelist at the Forrester Customer Experience Forum 2011.
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","iv":"8278f1b6d41c5e482b157de46f68375f","s":"c19a07e9bf4d6331"}
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