Multichannel
June 22, 2011
By Rachel Lamb
NEW YORK – All brands need to establish a consistent customer experience strategy that can meaningfully enhance the voice that it is trying to deliver, according to a panelist at the Forrester Customer Experience Forum 2011.
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","iv":"b9f048054e7af6a9f067dc42b51f66a6","s":"495c4f9dfeb0d60c"}
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