Luxury Daily
The authority in luxury news.
Dec. 8, 2025
  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  5. Kering Foundation to examine violence against women, children via new research program
  6. Legendary architect Frank Gehry dies at 96
  7. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  8. Versace announces exit of Dario Vitale as creative director
  9. A. Lange & Söhne opens doors to London flagship
  10. Buccellati brings retrospective show to Shanghai
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Luxury automakers combine print, digital for highly-targeted, engaging marketing

October 10, 2012

 

By Rachel Lamb

Even in an increasingly digital world, luxury automakers should continue to use print advertising since it gives them the chance to target a highly-affluent audience and an opportunity to create multichannel touch points.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  5. Kering Foundation to examine violence against women, children via new research program
  6. Legendary architect Frank Gehry dies at 96
  7. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  8. Versace announces exit of Dario Vitale as creative director
  9. A. Lange & Söhne opens doors to London flagship
  10. Buccellati brings retrospective show to Shanghai
VIDEOS
More Videos

MORE IN Multichannel
Cunard takes cinematic approach for latest global campaign
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
Chanel connects food, fashion in latest podcast episode
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?



RECENT ARTICLES
Kering Foundation to examine violence against women, children via new research program
Legendary architect Frank Gehry dies at 96
A. Lange & Söhne opens doors to London flagship

Luxury automakers reveal new concepts, activations at Art Basel Miami
Gucci revisits archival looks in pre-fall campaign
CFDA bans fur from New York Fashion Week