Multichannel
October 10, 2012
By Rachel Lamb
Even in an increasingly digital world, luxury automakers should continue to use print advertising since it gives them the chance to target a highly-affluent audience and an opportunity to create multichannel touch points.
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","iv":"8fe834184aa23bf4779ca62c4fbe7c09","s":"a850ec79ef45c1e8"}
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