Multichannel
October 10, 2012
By Rachel Lamb
Even in an increasingly digital world, luxury automakers should continue to use print advertising since it gives them the chance to target a highly-affluent audience and an opportunity to create multichannel touch points.
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ojf4wDuwnXoHrNYRyZNoKQ7yY631aT8BDSYvlLmTjWYmdVl6b0eC1Se0ySmHRoH6HIXOGKf3vBux3q4dPDjUO9j0zuEwt9vsl9hp\/bXh2wmHjbO617j9PxjEFEHVWMzxy43RMMiRcLmu5PfsieYp9NMCnDmcyI4dAtTZAmMcs9MceDbhKpXzXmx171w10\/hXDQpYjk00gTvNm343TS8Q+VfGRo\/ic+EA7LTecrspoUzOtsYtPndN\/XKNJroiaR57\/KRwQs4iKiCyys47GCJldSjOigw6uVsncWsW5QKgDED8ttPKe6Z1fb0Qt25ip3GvHOtNDFExsbzlDkU1D+l7sRUA5sMrKpZcokYR5rAAemriAucR8xeielzh9xTZEx\/i3F8VKUCuiRKdn3ic874lWnIPRxIcz+7ycsUlXcwZe3yzpreAVAFhPtKRkjjgmjCR+NS\/3v0MpYiSpL6oXKgQx23OlZF4TJitkpOuttwlVEPf5vKxrtYHcEGbZBbJzWWcxJRDvh72qqCviK6MmBsjdPFc7ltrk+u6EoRoRrPKMRfCqwWTzuhRq0lC5FwUsjiB9Vhx5lYAkjk3IqpJfo888yRffaZHap82ynfjDugOSBDH420Hwp6lQqTEiieewG9EAKbPy6jq+DWXgRc46ez7M0CccGPpOIXYrPEbAv6BV+Sh0R1hzxbGRAc8PPJEPTveTMl\/1UgGG\/xQU7fnWYqlOkALOvr4NcXSS1jMwjgF0D3wxR3JAJwxgrMWfZ5N7aqQM\/3rikx9mbxq\/Z6qBjHbUVXFtBSZ671oJdx+mdlDZfJz+N0RigtO4GsTXxYcxmv5UccCTif6px1ZJuoDwOV7JuwOcrAxi1Uk3bGQZWQbNzbtcqDg1\/OCJww9vBrpw72CfiQtfrRF6HZS6t50JBoGA+8coFEO4bdg9qMXA2WR3JPxH+OgmNPmnJNZ54UGOeqadgAWSZ\/ivKKvNgvxM97povGev5RVXbCYfpApFtqGSEm3IFwiXfdkCg5vGpwXP27XDEKtICt6PrHrkc2eyELIFOks5f6sCC2uldOKqzDBtTE5ieNNPbHn4n\/xlIn3GViiD6FEUSgo3Xhw1cFNAyh6FNT8Rl9eaOFGm0nQJd9sch87\/MOFVu2rtYFoehGv7ffbktga8UKTn+Agm98vvnvdj+Y0zXFW9T7pEDIofAkdD+APQ0hD\/hJRTYNT+g3EhTUUVLFjPeDCLmvBOmJTijgiiSsIcyxNb4ZK4gh14pwHE6Du+dfvSvAnApiZebmiHwu+qiO9M+rNKUkIGXy1X2Wud8dd26bAQKic3c23xDCU9wBQftVxANGx6\/YuCK2b0GVpc5HGTVAlw0Bp7F8Rrsgg\/8U+lIA46TPXTQQ8tI125WWA5HXfhyr\/kHY1JTwW3r871P+QqkTzjaBaadAmdAOfrIcDMeES8j8RSI80boNnxtPZAf6XpRmTkcRilxP1VUFiEiRip\/6T1Z\/lK9CVM6EsIRGWcU9g2mvKAd\/d2p0DH7emSM84v5HY5\/9Z+FlYjT6A9zcqU9Vjb+m0B32AtavOZUOUdqkDb\/Fw1Et03CRdO6M\/VJ4IrRJgJQmIIytPLJd\/EMbGUSdXcUL6UZcaIO0FhpWlvp0Fl6wp3Z+QouFhfibYlkSiS2vKCkkqwuYiBgHGMHU4DTqy1WbDZ4fUEmcF5QIfbI5aFvtzJ1OEK5tj6s8C0PiVv3HPmRkSnzmHjpKuhXfNHcxKW8cwdL2fYq8FOcgPGwHuOkNUADMZoIMuBeFvLewBJvCIBdKaPaCKiOVnpVQ+6YDVChP2aDNTQ2I9979fZ+wS33JMMndqwvCa822KQMDzTvsO+LoxpMFVd4cHFxaQDazlzTjbMTj376jsQxnXH7YVWwMc\/GzEG7Mc8JOF6ozT151zjDdy21U8+PJTgXdGR2bwHYHaGam2+wHh3fhnwVS+OPa9lllfzXPvkOcuXdpgo8E031eDl8E7UnJlL1YSuJqtNa9zf63ve4GlUuOlfqOdL0ZvYituelocZ57L98pUmSn35AJcdjU+bkBD4FxyDI7qf88sdO0ug9yzqv5yq5UzMqnRYJI7ItJjNJnwpK59NDqdn4FeneUkHH+DLkym\/ngAgvsAALalGBqpgWQcF8xgfekzmH0bmEDH9obwq9C72pBE0Jy\/8hVxT72Od5d8mgWviYXL\/bUl6vDhSH2ZJNGdJmoBOUMpv0JKEDKyzhr9bWMVw07MZSSl4ummdZ\/2htrvIFpx01Ld+QSPhaS2DJlN6Xwox9zW02B9zu8CzOiRys5ghc6JCo2en2s7cgXLJ7mHATgOukqnC2CWXsR7xWPUF2XrQqyKrTdi3TASpGu2EwU6yV7bB+Q\/mJ4UkQVCwXyiUyh1dwNsCRCWpCRfbO21EKHcb1FIbpWWTzUlzx7C+TSzmrqCZ6F7OgMQ7JQxbCgvz9yBwjGjXWmOjy\/Ihnwv6JUsGeHZroFktG3UuHEDvtQ1yAJhOKJepw3wW+j1sMgeEm0CsDi52Arf7L0mwPeBrPAF7YvSF1J0kd++Y6Y7aE+euFbDJhw4XapPltsZfE71D\/fe+CeTm\/srIpxSKVarVmemfpRm6QBJMAGu9ks\/f0BDljoO9twuOUkDjCLk9npM4pzzXbxKf984bSuVhHG86nnrrBYj6AN+JCH1UFSHC+6PRBbxrqsf94ykKO4VExahn5LOfpSCVTsWFKjKJZTBXfTs\/sBUCWEYmdeyEebZ1ScbnxZBktA+XH3XJBQoR5ce95V0ItabGKeA05g\/fIPx3RikRP5lrwddysj9HgxHLpSho4R+Tk50mHy+E8+KxHt3iEu2wCB3+x2Gh0JiBbfsM+psHwB2zF6B\/aan8YXu8Qsh72gwUIYLHTpLWnn6t7Be68cdKcEFHpi87ia4uWiGtKUf5y4zRhQ2E1gLo0FdVsiJO0uy3lSRl7CQkjBZhZOeIKnKKbO6qhA9AABj2cSRNr734WWgUvFadk5Y3gy\/JBdjamGGZD4WIDsZwt0oyeAywMgl1hbnO+6CKz7APgSDpmIlkSW85avhCh1kHl9cE9ImyxI35pj0xvJuM1HhWqX13WOIsDa7W\/+MFmIdkZphXFGu7PBYQh9KJGM\/7tgn4+i+d96+ED6wP+MjR5TBiFBgCRSm8Uhc61qO79rBRcSceEA0m34U3cxpzXEYA6VLxJb3HP3jgj\/q82CNVhNwLeaafcWKi6eEFaeaTBQAawKgWJygQXTN9tEYIqIv1kWEkJXgU4VaSS3JF67\/9cn2NEJbKQ9CugaFXjbMRUk0DW9sy0DfoN1VPxZZaeLSQExBIdNAWYUs7uzGzYDHsAqqeXFkjEATy5UzEmOQkanSM+AsOca\/QM61qtOdpALH23tuFEQxsB2yo58dZmL4M6pm\/vPDW5SPXNSJhX2n+aAkW9uAI\/aMZrI0sEdl6rx2mNuzDzqK3PGA2gkRumguInojNibIzuprMOKsJRdLxC5wJXTDgAHXR+k4YuR0PWIyMLXBFe8wdML6Nz6XCcd8M\/Xos1HkiR92K8qxAvfOtb70MC4MTB9\/upf0Zf9S7Mrc+E\/B91sZmFGcLWlU5IeEhzztCm2EJAhkmGKT01WlznhAl6Ju\/6i3dMzWE5AX3oyGSxBP6WZaGInQ3g8K+Rl80IM6FM1n+e2w14lBE0mlb7YqC6ixX+jFZ1SR81AlvjYIL5wfVHGwP3TwiPdqQ8ynFxScmGBzotQkoFCyQ8ZcVjoGkoS+iCf+nsmRv18wv165\/HN2jGY5w1\/QIZ3fLDFwXOAko2DmW+XroqDBKF4HDGAalxatjQ+2ojqbKHzNxBDooiEfn11MvCtXIe3dR9MxpeWklbgXepeoOsuHrwJ34aikiApmA9bpQ4x8b9gVs2P\/QzMjtKFBEZu\/BMLN61Hf\/TXDkYh2Sez8oi8ZH+5mY+A6gdEezCpl137tQv8pL5OEfeYgvpGuq5PhpYDT1oE8HXqpnEzr24FLzakwyM9mwc6Chbky75ZKyTkGAwoUMFGKwMYOhSCfMrWcN98x72ikCXCCaouaHdZ7r3kc4hyhN5hN0\/8vWkU3kij0qb7qpYVSuoqGA6CT4ibN+pAMa\/mf0cIJo9rCMgSi65ARAm1sPygPdb9wSNV7Bdn2ulYadhCyCtDHVD9yu3fQ\/OBAgdzF4yXYalpoDU2\/iZ4\/AJ8D\/eznNejsT08MOyHDsli87QkdhXfmXwTY4ZB9EADnPZmccH7X7f6FUEdBwz48yR8KQYlQoPbyVB8y8ORTnmqrF\/l3Ll2sp0CkMGn5YKN8hQRYx7hkhDwCOKqRPgd7I0JBcRjc1YhrXC+hmoiu7UeXTlNQECZhHN6bXpK5rod99NuB2eOTtlPdYhmCH86k2wvhOUWtD4bHayPU\/KoB7w9P1oblph2aujimsEBuwHC\/D04kOM\/OsCsTclqZHdJcRJs5z2uIvxjktmtGMOWFrwTym8hGBbOkyN5jnJnbUGH1Eq4EmBSXea4TZ113oUulZofWTr80MMAQShmdevlp\/XggBahhJntG7hYcnx+haEXCSfay6KEZiw9kIw6wotyL\/b9AJQS\/vCwdjtCxriysTdDcYf7Y+CcsFvV\/QBCJ0Fnwkj1QjxYUZknyZEBTKrNP4AtIF1AHn03VwCFSw46KBgn968kexbDr2SIVbP\/K9kbu\/vQbKcpup2mZOGFZ4ZFlDJqSoNBmEFKzCQTxP0TJsubjeuxOdtsnj9\/3S8KspPpy1iTrx3JDfy\/1JkKQ6uXXIUDQqtjKiXTfvlfpPsRJ2WqMfIZmxNYIjGTgd5g3y2e8hD9R4SzblwpYrG+7GyETlPBSDYB6V+NgTcvJTzDNfLJi65bG9p+ePR2NGok018nn36gA+ebYOgJ++xSsimbDzh\/7z2jLsz8zkxXyZvUcGvD8\/+qPGwopTCJEQ690Ce6KtDzjT3syvp22TcRJaPHnAZxkH6mWKXipox5bjy1eaDxgLcbjV+iE\/cZx9uD1\/X9xzVgoIgUbtwGBA+lcpibOQBaFlF1rk\/WDhePE94Se0Ykzr1Tr2wQFPwF0w7Mh1ncr2yd\/D1WLH\/u1nhfkBShowDIoChqA==","iv":"83d41daec31b278463e6cf996ca057fc","s":"cf53e95b91879ef5"}
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