Multichannel
October 10, 2012
By Rachel Lamb
Even in an increasingly digital world, luxury automakers should continue to use print advertising since it gives them the chance to target a highly-affluent audience and an opportunity to create multichannel touch points.
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k7T2iQFyHN8YZLfgJyi5\/j64ThY6YBwfylQl4XC2Jqo6Dd0wSNy8WcmNVMDwRDWmsQcEY5CFu7FEblBrQmCBGVa1gYOgH3Bm\/0uVJoPgB3IAH+6cte5In66OZlY3CchRmR5gNQd2V1827lQTZT6S7nUrdn5r15jIAQ7dc8HS2gIDry7dNqq0YzYE6HwICfwaAUT7IVExnM6jp2YnrS4n\/\/Kg1jj8MGHy4d5XoTDQ7iBhHWAeoFj5ivTC7rw+p0ltx+OSf72TGkvdbdo9TqE+e6R3U5pM5xNrcdEmMbdxGC8\/mZLIDpnxmWMXQiymR6glHDeNl+tHdR9BcwrO2fmNgrNwW2Ul\/ppSh+e3YTWWKCHks9Vci0gfg7dH9DIiKhYe10EHq7BQZwh5hskcGuokYaSykfSJexXU12j4rcAENXhes2X7IlgmBhasN5a754s4C1BAkIPyp0KnAPgLVh7ra+LOGfzIyQRDJ\/h5tfar9NDEu5cwdIQrKeN6vG1JOFFUSsGblxCUgy9qFsdpQQnQqnlBsBgnDtcbc10\/GCovY\/XODCD2yVtF1VXGRbB5WfcRPZGX9Qx8706nMezZ63JifU6C0JlkXmWXVlZg48fpCpRDmXK94w79ZhL1m+4NqPHUBk4K81YUHheeWca4Z4co0MudEpLK6OEDSmqeT9FUkMg5nVE25fTolFkWUQwVVs\/gbT6fEktBiroBylJLuElbeE82YrP54qhIDBdM3IJZ5QZXiXYZt2rpqc2AuGtlMlVe7MWLE5DxRWGAm9y+kjwn7NnO05KzigCaj8BvcdPrQ7uWmqMyILuODIQ2Mr7wRhsuOzf8KLuJLKygijziBhK\/fkYY\/TN5HVgAWYMKFfGNU9PX1qYWGj+ETWMGC1GVu7cZMIXFpXN6QLD22HkNb7H2YbpCumx41iYdbB2TEmh7K74iNmmOlmSfB2htMzsHIGYSGV2+P9O9FIvVZdQsOU3IBPROamy6DWZJYPl9t14rvnFTaVLlCFWlGGRdhiIgyj\/dao9\/SfCJccv9yKM16kPCMSKbU6P5BGV5bFHBPFAHejcTpIV\/nR\/YiTpASKTtDBR68uwKqSvMX15JEWQ7+fv0iMLXNbnnsoh4+D\/0ZJs6vmcWAiKv1BLAUrKc2wdM2ORLZ9OuCxLsd66d4M98\/kxAmb3bmw1gSJz2yR2aGhUL36XPZVI2ki+EO7LR\/EHKSBqxkYuiRi0AYULQLGQSaxOpChk2kscisofiZcVyIsomllt1ffyxkYHo\/o2e3Md2YRWbHDlVlz+hk3tLZlgaFn4EbRJbjTDtbpkfgh6GOB7muaE3MeW9kSl\/2m63VLMXAHmUvxuMxZs6EAIThP8JFzBP\/110GryU6TkUefyGURqVizgUI5xS94uEi1cOYQ\/o2pxGnfu+WUBpwGA1JEL9eCO2wq3ZbuxOTn+ZamSuGJ3VfvmCEL\/SD0OPvQimAbjhjK1WSdVqhq7RUKWZ05gfBowpztgQREZBYUIZixSXLToDKMigGAVw7QGyrRlcYApVOawfTcCrgBOoxv3T90xeFGm5RWVKqTnBC5Rulh9+NicOqrNzzjH2ZMns4zyLdcdMsd3+XQ2tF5rR85z2y4ajayrAticMGxXCF1MqdHiiCrpEdT\/Xv1kzXfGcyBfrqA0inO85z11lir+rjPKf\/GRCah\/zamvxKrOVRSfFE5zW23VOlWJNCwtjxjzH\/MdV9lr99LS0DuegJ1QPWjvalPUhRFqJlX500rAodFBDRO0smCrbsQ+UolwoAjSalW\/K15dTBiLLccualNTjOPxkWolDVZDc\/cBPpUM0DiAyKDgBxrlagb3GmCN3LWOJdArybJfRXm96ANVn55IhPliNBUBd\/rW91u1UCEt4K11rKcCxoKMThOT\/Rk05gCOw8WiaRlzCOvECQMPOPAZSvtGhhBZaxCrv2NzzFxjWK\/BNs0UXT01zc1WD\/8EJKRLPEJEyZC9UmoGcvyiarvoPbw7NANjynZUAKmu0ZbS5knhlJKPKyL89I2yq7yaT4mPOeQfQbggwPztWwqzrx\/RJI6XzmFESukQ2gFaA3c8yv9mMnXRaeVLi6n+qhEcB1LyQzbFJTInP\/ifBgoN\/9ryRPhclq9uHV1kSA88+ObzU+uv3hqboskduXdob5n4tqSPF11pehJPOiGWsojuThRE5F0OzeYKQXxlP6lnDPXnFDvrBz48qfBbfBViflBPlAULr1mc0RZaaVOhda0LogSRG9UYHjT04TIMQGu5GXqRPh6KfPy1UBawuxFAYp56l1rJ\/n6RIvripRPpmJDnsjTtMVoli\/gzVkOcMUSp4MzayP1seX9oI7eDWKSgaX5\/gqyPCyXsS467Mg3g8P8NhmGetFV8woeQBzONorj6mOgqQhVa2nKIZCRjs5nJy5nzhObtqjt5B1I97DieDWnxNSaTXsB4r578EWCaub3FklZZcp4AE1PYfpuDbV2YeKezQg\/xsHJjd2B1bT\/MhYf3Eupl5U6nxaXuVZeV\/T4haj+dPCSMBSygO2cGt8ep2vuzGBujY2sXe57GfLmFylxyCWeYfpcrqcest5znbqtnOG10UgtuTF2r8lV2kKkXM5WiYZm44A5jQMQ7UD32LfGvNM7cqxsXBg1PkqK+zvGLUnKMbkpqxIiEjxqCESPYfTPgv8vEGvQ5iu4OF7oUgdtQM11h+7RCKgQEysv+ZRC6Wi+WCXlt8cLGuXI8Jyxp8p0p2Yzu3W3nb39iWDAmbjrkW21WTLv6y3KsKeZ63DHPZm5K12Sr9YGCNRUnJa02wj+hdZqp3jccJ3QIEr+\/L5dJUR4OCb5MrKjLhbZuR8bX0LHdeyd+NyRLTJKdRLv2mZHJezGbbPI0x3y45K2\/lq2Q3hUWLfvrq5+bwRXHqM6tR\/0AWYtebqf3Qr4jOkg2l4vxa9Xakp+tGcTuv3NPsPzv8gPM9qZFKyQIqtwmNYyf5PSOt0fTP4jouSb+Iaf85IVjyaSmeVITilQ3bVjfiaHGuOAtMJx77Vw1PPC4ERmlvHacjdUjbm4\/SMCympOmKT7F0aL9DMg+KaK\/maIGwM6uOfyk5Joas4PQWw+B3nuiVjyBv5jKhU12Ld32TPv+ycwt0na1oQR4w1pDWh2nF4qJgK4FR3s6tjL2BM6SwhJndWqgsHuQ3qjdiPJjYJ+m1OcqVv8KtjdU5dGTxENAR4U8ADnO7Qeks1a5iYI08tlpZWwukXBu8ULqYWH\/d1uAP7bvu5IaXO9\/Av2yvitYUntiRG7\/QIKmJDNcZmIdpg5LBIrlQi6eAkPi\/sTFpTeobNeDRL52IdYtxkkJFhSH\/z8pBsLN4wQG4Je96\/l8ZhDy3nk7HHBKDbY5wrS10bdPsq0Z5Qg7graZCovL++hcihtwLgDhq\/XQd+RcvwU+FkqhNGaBpYzQiubUkJsn8DekidRABlxBaBO7unzpf+EMNbFyYAL8bPQlCUsGKoZnXwcuCbcwpHw+J+XonxdqI7akCAy68\/QkDouy+207GssVEtSyI3cLtkXLA81eRUNzFYCpUolBTHsfuj3aClK05MbvfD\/SjdEOMqP1AuMrarq4DIFlh6DXT1EcvM\/whgzc1C5bA8ZXcmzlInb7d0LmURj0Ftg0uSfyWauPwZ8zFBla3CqyaU+E6qXoBflQoZP6NSiR7p9+Ia34+vc9dJsZ\/aMGfKcXZUVgooC2r5pa4wUX7cKNX3aZUhJvPAkUNrqoLR4RIeVa0MyBw7g\/LPZ99NEW4qagpDP+bxNdBQwg3kNW+JzHFdOlAyZid7DMuJsynNk7kIqj7IBUiQrP1gzn62UvKCab4WPjGkO+4WoEscwj6Zo2fjzgQL2xLwDZATXYryYD1hZ1ttLHAbTwHqbLGGafhgV6LXbovj\/t05DUJmkDoFkUJ8e\/91T+oNUNwlSvQQF\/CpYUOAAQxt0sspZMujd1hmICLBGEzGAyn2DSFFiw6SXcnbJmKCyvk6f+UmYyEubPwYOoQQEtr4g38TjFAMmND829fOXFqmfiAVPofdDM2ZcjyLkqIN\/b6tsZeuWCV7kyQ\/cZyw0FezIIS7SFp7oX6h4fiPpUVVLDYA+elYlIjKpDD+tTAyK6ySA2bSVzBJ2XgZ1WKz\/TlfUDf9mziwNCw3PaEswrKzVkdRS4yF3hABYs4FdxqW9aLAxweblHNRSblqnL2ecWRhsHf3PWaSsbYyP7CptMUkdU7kTZCUwdl6wI14Zg+fqZITOlJpCVb7+rsqhd4XwjbOays3KxZ4vvpAxndKuHNUgpV2mC5OHIl9qo7fAUjELlbSpCg4GtxUk2nu32hStTyjR6LVzHi1KTnxMSC+H0ugt3ifDDF5EAczdyZxsNUj5NT2PsLmEFrlhR1BgtWpxLmy8sSFOSI\/vNlwfgW4yDo\/7x9AfKKpcOhaJmlRbgZahlAXkgBX1mgUOwJI0W1gwGRVh+cL2O6Msm84vBLBoO8MILhL7c8bj2hH8a9F1p9rrUsVCweSdzioZ9xuvq2erY3bIGnU1YbdiFPrmP1vuKn4lWXxH2yj8pxQlKDfp8ayiRx369kX1j5Hwxj9+a9u+Uias5j799ZvtyIKCuLfsIBgzdc+JiVmUGmBPXgr99IG9upcZlDlKWGAoVqWaghx5LSj3Xln\/Q6mHS\/ekiQ7cBVtHHZontGi2IodsmBAk3S40K8qFiLvqjV4KR0swDK8c6UlKA0RACUstLxBINF\/sfxqyuoVUBTo9yFZTcPEs0lF4DgnT3MHfZTMphbBz8aCpgQTf\/04V0qR4lJexaP4Ix8WNyMQ1U3l5AqpB2LwZIsm9msEOynxAaUVLhRQABPtm7TpYUCvzP+\/AoVJ3RGlIuLCb\/VslhN9bPnCV0x9WTCuDUAqrxIEGbQwQxFcVIhfTmhCSZUSx3zvfsKUFdryjNeq4HwgFW4BVONOOJoSb3Vgv25VXBuuqsH0wYqMCXc4OT7ZAmVkpjlMil3QrLxUg47w3qpYvm9+UiqSixlYFQPQUPjHFOlAY8WmReRoqFgfIkEy+eeW9L\/vFyK7W2bhLu+3fWTvl\/gtVmw6DnA5RxxoTo9TPckCkb1ZDPAZM6NOvQ==","iv":"365da50754361bb836075035f3ba0a1f","s":"9d9ed7554b1e8d05"}
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