Multichannel
October 10, 2012
By Rachel Lamb
Even in an increasingly digital world, luxury automakers should continue to use print advertising since it gives them the chance to target a highly-affluent audience and an opportunity to create multichannel touch points.
{"ct":"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","iv":"7811601941de4d81701848cd4ec168fa","s":"5488175e36398cf9"}
Share your thoughts. Click here