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Multichannel

Luxury automakers combine print, digital for highly-targeted, engaging marketing

October 10, 2012

 

By Rachel Lamb

Even in an increasingly digital world, luxury automakers should continue to use print advertising since it gives them the chance to target a highly-affluent audience and an opportunity to create multichannel touch points.

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  1. Bentley Home to furnish Spanish housing development
  2. Ralph Lauren boasts most successful seamless omnichannel experience: report
  3. Aeffe appoints former Ferragamo, Burberry CEO to board of directors
  4. Prada taps ‘Re-Nylon’ profits to resource environmental education
  5. Aman welcomes warmer weather with ecotourism boost
  6. Chanel reports 4pc revenue drop in 2024
  7. Condé Nast rebrands Style.com as ecommerce venture
  8. RH appoints new co-chief merchandising, creative officer
  9. Bugatti, Lalique craft bespoke table clock
  10. Chinese actress Zhang Ziyi tapped to represent Jaeger-LeCoultre
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