Retail
March 19, 2018
Moncler Genius will release eight collections this year. Image credit: Moncler
By Sarah Jones
As the luxury business looks to drive sales in an increasingly competitive retail environment, it is turning to a streetwear-style tactic to create consistent newness.
{"ct":"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","iv":"d2346e47dfa189f64ba979731c7b3d73","s":"cc2255e99e88fd33"}
Share your thoughts. Click here