Retail
March 19, 2018
Moncler Genius will release eight collections this year. Image credit: Moncler
By Sarah Jones
As the luxury business looks to drive sales in an increasingly competitive retail environment, it is turning to a streetwear-style tactic to create consistent newness.
{"ct":"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","iv":"c43e27e4ccc8abcfeff73e4de6b5a342","s":"d8565c797f2921b0"}
Share your thoughts. Click here