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Dec. 16, 2025
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Luxury Memo special reports

Luxury licensing – Luxury Memo special report

May 2, 2019

Safilo's, one of the major eyewear licensing manufacturers, revenue was up by 12 percent in Asia. Image credit: Max Mara

 

By Brielle Jaekel

Luxury brands look to licensing partnerships to expand their businesses and branch out to new sectors and territories. But as consumer demand for authenticity and localism rises, licensing becomes yet another practice affected by the evolution of retail.

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  1. Louis Vuitton courts rapper Future as ‘Friend of the House’
  2. Longines announces latest Ambassador of Elegance
  3. Moncler returns to the slopes for Grenoble campaign
  4. Ruinart reveals annual Carte Blanche creative collaboration
  5. Rosewood London opens ski-inspired winter terrace
  6. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  7. Raffles, Christofle premiere exclusive dining experience
  8. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  9. Capri Holdings closes Versace divestiture
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
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Louis Vuitton courts rapper Future as ‘Friend of the House’
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