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March 19, 2026
  1. Patrón teams up with filmmaker Guillermo del Toro
  2. Marriott’s Luxury Group launches artist residency program
  3. MCM begins year-long 50th anniversary celebration
  4. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  5. Richard Mille signs title partnership with Superyacht Cup Palma
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  9. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
  10. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
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Luxury Memo special reports

Luxury licensing – Luxury Memo special report

May 2, 2019

Safilo's, one of the major eyewear licensing manufacturers, revenue was up by 12 percent in Asia. Image credit: Max Mara

 

By Brielle Jaekel

Luxury brands look to licensing partnerships to expand their businesses and branch out to new sectors and territories. But as consumer demand for authenticity and localism rises, licensing becomes yet another practice affected by the evolution of retail.

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  1. Patrón teams up with filmmaker Guillermo del Toro
  2. Marriott’s Luxury Group launches artist residency program
  3. MCM begins year-long 50th anniversary celebration
  4. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  5. Richard Mille signs title partnership with Superyacht Cup Palma
  6. Marriott International to flip Hawaii’s Resort at Kapalua Bay into St. Regis property
  7. Puig appoints new CEO
  8. Global luxury market to grow by up to 4pc in 2026: Kearney
  9. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
  10. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
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