Luxury Daily, April 15, 2011 – Moet Hennessy brand Glenmorangie advertises on iPad to integrate print, TV
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Today's headlines| In-store Harrolds turns off digital ads in favor of traditional marketing | | |  | Australian-owned luxury men's department store Harrolds has just undergone a 1,000-square-foot renovation of its Melbourne store and has chosen to promote itself through traditional media such as word of mouth and direct mail. href="https://www.luxurydaily.com/harrolds-turns-off-digital-ads-in-favor-of-traditional-marketing/">Entire
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| Mobile LG FashionWeek show incorporates 360-degree mobile strategy to engage attendees | | |  | The LG FashionWeek Beauty by L’Oreal Paris Show produced by the Fashion Design Council of Canada was supported by a 360-degree mobile strategy that encompassed mobile Web, SMS, QR codes and a mobile shop. href="https://www.luxurydaily.com/lg-fashionweek-beauty-by-l%e2%80%99oreal-paris-show-incorporates-360-degree-mobile-strategy/">Entire
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| Events/Causes Louis Vuitton pops up retail store during Cannes Film Festival | | |  | French fashion house Louis Vuitton is displaying its ready-to-wear, accessories, jewelry and watches and rolling out a pop-up store in Cannes during the 64th annual International Film Festival in May. href="https://www.luxurydaily.com/louis-vuitton-pops-up-retail-store-during-international-film-festival/">Entire
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| Advertising Lost in translation: How luxury brands can break language barriers | | |  | Luxury brands are on an ongoing quest to distribute a unified message worldwide to consumers, and have everyone be able to understand it. Without damaging the brand’s particular heritage and culture, how can this happen? href="https://www.luxurydaily.com/lost-in-translation-how-luxury-brands-can-break-language-barriers/">Entire
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| Columns A new mobile metric: RVC = Rank Vs. Competition | | |  | The shallow “get to the Top 10” strategy is no longer a universal solution. Do not get me wrong – it is still a viable answer for many marketers. href="https://www.luxurydaily.com/a-new-mobile-metric-rvc-rank-vs-competition/">Entire
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