Because there are a large number of events and holidays in the summer including graduations, Mother’s Day, Father’s Day and weddings, luxury marketers should consider using mobile marketing to influence purchase decisions.
Cartier, Jaguar and Lexus were among the key luxury marketers that used multichannel campaigns last quarter to extend the reach of their efforts that crossed traditional and digital placements.
Harrods, Four Seasons Hotels and Estée Lauder are using wedding-themed email and online campaigns to market products and services and experts agree that wedding-related marketing efforts can help a luxury brand reach a large audience made of affluent and aspirational consumers.
Swiss watchmaker Tissot is entering into a marketing partnership with The Madison Square Garden Company to leverage its products during events at one of New York’s most prominent venues.
Pinterest is taking over the mobile and online space with brands and retailers such as eBay, Amazon and Sephora adding “Pin It” buttons to their product pages, thus encouraging mcommerce and ecommerce sales.
Today in luxury marketing - Gilt Groupe founders gab about the future of commerce; Ippolita readies for its retail unveil; Luxury housing markets heat up; Chinese economy slows down.