British department stores Harrods, Harvey Nichols and Selfridges are comforting and updating consumers about the British riots via Facebook and Twitter updates.
Commercial spots and product placements have always been a key way for luxury brands to get new products out there and remain top-of-mind, but unequivocal advances in the digital realm have left television ads untouched.
Luxury brands that are looking to implement social video into their marketing campaigns need to keep the creative engaging and provide a reason for the content to be shared.
Klocke Publishing House’s Hideaways international travel magazine is revealing the top 100 luxury hotels around the world via stunning videos and images in mobile applications.
German automaker BMW Group's financial services division is using humorous video spots in social media, print and digital ads to keep its extended vehicle protection program top-of-mind without being overly intrusive.
Today in luxury marketing - Vogue is the only magazine with increased newsstand sales so far this year; CEO stability holding up despite challenging economy.