There is still a huge opportunity for luxury marketers to leverage their products and personalities through celebrity endorsements since ambassadors bring to life the values, image and emotions of a high-end label.
Rolls-Royce Motor Cars is upping its service to affluent consumers who are searching for pre-owned vehicles via a new digital tool that is mobile-compatible and gives availability updates via SMS and email.
Even though ultra-affluent consumers still have a desire to spend, consumer confidence in July was down just a little bit than reports from that time last year, according to findings from Ipsos MediaCT’s July Affluent Barometer.
British automaker Aston Martin is debuting its new Silver by Aston Martin collection – a selection of silverware, travel goods and gifts – in a new shop-in-shop inside department store Harrods.
Fairmont Hotels & Resorts is leveraging its four-year partnership with the National Geographic Society in two new packages that let consumers take excursions into the settings surrounding its Canadian properties.
Four Seasons Hotels & Resorts is partnering with LVMH Moët Hennessy Louis Vuitton’s independent lifestyle site Nowness to host a photography contest that encourages consumers to share off-the-beaten-path venues in their home city.
Today in luxury marketing - 6 luxury travel trends to know now; Printemps taps Dior for holiday windows; Louis Vuitton’s inland China empire set to grow even larger; Fisker to recall Karmas after fire.
For the past few years, each year has been heralded as “the year for mobile payments.” Yet, for a variety of reasons, the uptake of mobile commerce has been slower than expected.
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