As Amazon’s penetration into high-income households becomes increasingly apparent, luxury brands are going to need to find new ways to avoid losing to their online-only competition, according to a new report by Shullman Research Center.
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
For its marketing communications spirits distributor Diageo centers its strategies on a “living luxury” concept that brings innovation, brand relevancy and accessibility into the daily lives of affluent consumers.
Women’s fashion media brand Elle magazine is the first publication to introduce partnerships with beacon and geo-fencing technology, allowing readers to shop its editions.
Luxury Daily's live news from Aug. 28 - Hermès says considering new name for iconic Birkin handbag; Four Seasons remembers Canadian runner with cancer fundraiser; Valentino illuminates collection inspiration in astronomical film; Aston Martin blends style and service in strategic yacht brokerage partnership.
Today in luxury marketing - India embraces luxury as China turns cool; Views from the top with Van Cleef & Arpels CEO Nicolas Bos; Dior Homme appoints Serge Brunschwig as president; Consumer Reports gives new Tesla its highest score ever.
If you know a smart woman in luxury advertising, marketing, media, retail or digital who's set to go places, please nominate her for Luxury Daily's Women to Watch 2016. Nominations accepted through Sept. 23.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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