Most luxury marketers have reported tremendous profits during the first half of this year, but there are a number of factors including the economy, the presidential elections and recurring debt crises that could hinder this progress.
German label Hugo Boss is getting in on the action in London by targeting consumers with a mobile city guide that is available for download when consumers scan a QR code.
Jimmy Choo is pushing men’s footwear in its second social video collaboration with British men’s retailer Mr Porter that depicts the daily lives of London-based characters.
Swiss watchmaker IWC Schaffhausen is using the success of the Universal Pictures film “The Bourne Legacy” and its correlation to the brand lifestyle as grounds to display a timepiece on one of the lead characters.
Condé Nast Traveller is using its September issue as a launching point for a redesign under new editor Melinda Stevens with advertisers including Chanel, Omega, Christian Dior and Louis Vuitton to help kick it off.
Toyota Corp.’s Lexus is raising awareness for its highest-end LFA model in a Facebook contest while pushing its end-of-summer sale event to show consumers its full range of models and price points.
Today in luxury marketing - F-commerce could find its niche with luxury brands; A tough half for newsstand sales; 27 percent drop in second-quarter luxury spending; Lily Kwong fronts Ferragamo’s online trunk show.
Marketers are ignoring the fact that their customers are using smartphones for business. The good news is that they do not have to squander this opportunity.
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