Swiss watchmaker Patek Philippe is at the forefront of brands in the haute horlogerie category, according to a preview of the Digital Luxury Group’s tenth annual World Watch Report 2014.
British automaker Jaguar is gradually building its British Villains campaign leading up to the Super Bowl premiere, but the campaign has the legs to run with variation for much longer than the one-time mega-event.
Estée Lauder Cos.’ La Mer is promoting the 50 years of craftsmanship involved in the creation of its latest skincare serum with an interactive microsite highlighting the healing properties of the skincare marketer’s Lifting Contour Serum.
Italian apparel brand Giorgio Armani is leveraging the digital real-time journal Armani Live to generate interest in its One Night Only event series by creating a connected community through various postings.
Italian fashion house Fendi gave consumers a thorough idea of the backstage environment at a runway show with a behind-the-scenes video for its fall 2014 men’s collection.
British atelier Burberry is keeping fashion enthusiasts up-to-date with its latest collections through a mobile advertisement on New York magazine's The Cut.
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If behavioral patterns on mobile have taught us anything, it is this: After typing in a search on a smartphone, consumers want to act fast and buy now.