Email is one of the most effective mediums where luxury marketers can test their audience’s reaction to design changes, experts say. But as with all digital efforts, it is essential that any new ideas reflect the 360-degree brand experience.
French fashion house Louis Vuitton is showing off its Mini Icons collection in an upbeat social video that depicts the handbags in use by stylish women during springtime in Paris.
The Peninsula Hotels is attracting affluent travelers to its properties in Asia-Pacific for the Chinese New Year holiday with hotel décor, culinary events and packages.
Audi of America gauged its fans input to decide which ending it would choose for its television commercial that airs during the Super Bowl XLVII Feb. 3 on CBS and features its new S6 vehicle.
Hospitality organization Leading Hotels of the World is giving guests a chance to indulge their sweet tooth this Valentine’s Day with chocolate offers at its properties around the world.
Today in luxury marketing - Hermès unveils "Comme des Carrés"; Fendi to fund restoration of the Trevi Fountain; Daimler, Ford and Nissan team up on fuel-cell cars; The most popular luxury timepieces.
We know that consumer behavior on a smartphone is different than on a tablet. We know that tablets are increasingly becoming available in different sizes, potentially representing additional distinct consumer use cases.
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