Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
High-spending Middle Eastern clientele hold a large growth potential for Western brands, provided marketers do their due diligence in getting to know these consumers and their cultures, according to a report from Fashionbi.
LVMH's Sephora is bookending its recent sales-driving initiatives with two new mobile-first platforms, which enable consumers to use a fill-in-the-blank model to discover their ideal beauty product and leverage a Tinder-like interface to purchase items featured in favorite looks.
Luxury Daily's live news from July 26 - La Perla streamlines product development through software integration; Morgan Motor Company, Selfridges marry expertise for $68K bespoke automobile; Harry Winston brings heritage, design to Houston’s River Oaks District; LVMH maintains optimism despite uncertainties for remainder of 2016.
Today in luxury marketing - Salvatore Ferragamo honored with exhibition in his hometown; The Internet is so bad it's awesome; Ralph Lauren’s American dream; Luxottica cuts 2016 outlook as US weakness hits profit.
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