Since many luxury brands fall victim to the unfair results of organic searches, upscale brands can make a conscientious decision to use paid search engine marketing to stay on top — literally.
NEW YORK — Starwood Hotels and Resorts employs a localized infrastructure for all digital and social media to provide a 360-degree customer experience, according to an executive at the Luxury Interactive conference last week.
Department store chain Nordstrom has finally released its optimized site, but with competitors at an advantage by using multiple mobile offerings, is it too little, too late?
Today in luxury marketing - Canadian firms pay $2.5 million to Louis Vuitton, Burberry; Roger Vivier launches e-boutique; PVH plans to acquire new brand in 2012.
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