Lexus’ online campaign for the U.S. Open tournament that includes digital advertisements and a virtual golf game is expected to see more than 100 million impressions and 100 million social media ad impressions, according to the game organizers.
Luxury marketers should create a step-by-step marketing plan from store to online that is tailored to mature consumers and presented on mediums that are familiar to them to encourage ecommerce transactions among older generations.
Fashion house Burberry is pushing its beauty products in a new multichannel campaign featuring three British models as well as a new interactive experience on its ecommerce site.
Land Rover is getting some traction on the Web with its involvement in the Pushing the Limits team’s 30,000-mile journey across Europe which the automaker supported by giving its Bursary prize to the group along with the largest monetary award donation to date.
Members-only travel network Virtuoso is toting packages from the Armani Hotel Milano, Castello di Casole, Mandarin Oriental in Paris and The St. Regis Bal Harbour to entice affluent foodies.
Diamond company Cora Intl. is aiming for mobile commerce transactions in post-scan opportunities from a customized 2D bar code found in Robb Report’s Best of the Best issue.
Today in luxury marketing - Menswear's growth to continue; Nokia sells Vertu to EQT; Luxury real estate experts share 5 tips for buying a multimillion dollar mansion; Large works and big changes at Art Basel.
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