French jeweler Cartier yesterday broke its new film L’Odyssee de Cartier, a chronicle of the brand’s 165-year-old history, on primetime television networks.
Department store chain Neiman Marcus may have missed the mark when incorporating banner ads into its mobile marketing strategy by not linking content to an optimized site.
Trump Hotel Collection is choosing its Web site and social media to promote its new Warm Your Heart package, a collaboration with luxury jeweler Birks at its Toronto property.
Today in luxury marketing - Dolce & Gabbana case could set legal precedent in Italy; Feds uncover $325 million counterfeit ring; Charlotte Casiraghi named as new face of Gucci; Audi preparing RS5 touring car for Italy's Superstars series.
Executives from the mobile commerce industry took the stage at eTailWest during a March 1panel presentation titled, "A 360-degree comprehensive plan to increase sales from your mobile strategy" in Palm Springs, CA.
Most dialogue within marketers and retailers focuses on how to tap new technology and marketing to hang on to consumer relationships. What they should be discussing is the sea-change in consumer behavior expected in the next three to five years.
RSS
