Luxury Daily, May 8, 2017 – Emerging luxury consumers overwhelmingly confident in personal finances

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May 8, 2017

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Marketing

Emerging luxury consumers overwhelmingly confident in personal finances

Consumers who are close to achieving traditional wealth are largely positive about the status of their countries’ economies, according to a new report from Sotheby’s International Realty.

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Media/publishing

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Financial services

Brands should tap into history to reach millennial audience

NEW YORK – Rather than needing to change their story to appeal to younger generations, luxury brands should find the parts of their unique narrative that will resonate with consumers today, according to the founder of family biography service Bind These Words.

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Jewelry

Boucheron paints profile of free spirit in poetic short

French jeweler Boucheron is establishing the bohemian character of one of its iconic collections in an intimate portrait.

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Apparel and accessories

The RealReal capitalizes on handbags’ resale popularity with in-person appraisals

Online consignment marketplace The RealReal is broadening its position in the secondhand handbag market with a new appraisal service.

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Real estate

Hilton & Hyland takes provocative approach to Beverly Hills listing FREE

Luxury real estate firm Hilton & Hyland is taking a cue from Hollywood to promote its most prestigious listing.

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Automotive

Lexus challenges movie fans through quality audio

Toyota Corp.’s Lexus is testing moviegoers’ ears with a new theater advertisement that looks to entertain viewers while showing off its vehicle’s power.

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Travel and hospitality

Online database to compare choices for private jet card programs

Private jet customers will now have an option to better track which firm or jet card program will be best for their needs through a new online database.

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Blog

Top 5 brand moments from last week

Brands put the faces behind their operations front-and-center, highlighting the human touch that surrounds their efforts.

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News briefs

Modern Luxury, Marc Jacobs, Galeries Lafayette, John Hardy and Fondation Louis Vuitton – Live news

Luxury Daily's live news from May 5 - Modern Luxury refreshes Beach magazine’s coverage post-GreenGale merger; Marc Jacobs casts global vloggers in how-to video series; Galeries Lafayette illustrates CSR commitment in GoodPlanet Foundation alliance; John Hardy, Själ skincare team for Mother’s Day gifting, in-store activation; Fondation Louis Vuitton brings MoMA to Paris.

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News briefs

Dame Anna Wintour, Bernard Arnault, Porsche and winemakers – News briefs

Today in luxury marketing - Anna Wintour receives DBE from Queen Elizabeth at Buckingham Palace; Arnault joins French CEOs backing Macron over Le Pen; Porsche opens digital center in Silicon Valley; How luxury winemakers are cutting out the middleman.

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Columns

Sharing the wealth of the sharing economy

Loyalty is to the channel, not the brand – a sad reality of today’s technological world.

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