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Luxury Daily, November 9, 2012 – Zegna engages savvy male consumers through Google+ campaign

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November 9, 2012

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Zegna engages savvy male consumers through Google+ campaign
Audi bolsters mobile ad placement with video
Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
News Feed optimization is the core of Facebook marketing: ad:tech speaker
Bergdorf Goodman reaches affluent homes via holiday catalog
Tailor social strategy to one stage in customer journey: Forrester exec
Broaden ad-targeting funnel to increase ROI: ad:tech speaker
Hermès, Diane von Furstenberg, Derek Lam and McLaren – News briefs
How can mobile display make real money?

Internet Zegna engages savvy male consumers through Google+ campaign
By Erin Shea
	Italian fashion house Ermenegildo Zegna is upping its social media strategy through the launch of a new Google+ channel called “Zegna: The Modern Man’s Manual” to engage male consumers in an online fashion dialogue. Entire article

Mobile Audi bolsters mobile ad placement with video
By Erin Shea
	German automaker Audi is targeting users of the TV.com iPhone application through banner and video advertisements that lead to optimized content which guides users to the brand's mobile site. Entire article

Luxury FirstLook Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
By Staff reports
	Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers. Entire article

Internet News Feed optimization is the core of Facebook marketing: ad:tech speaker
By Tricia Carr
	NEW YORK – An executive at the ad:tech New York 2012 conference said that 40 percent of Facebook users’ time is spent on their News Feed, according to comScore. Therefore, News Feed optimization is essential to draw users into the brand world. Entire article

Print Bergdorf Goodman reaches affluent homes via holiday catalog
By Erin Shea
	New York-based department store Bergdorf Goodman is looking to boost holiday sales through a direct mail catalog meant to lure affluent recipients to the in-store experience. Entire article

Internet Tailor social strategy to one stage in customer journey: Forrester exec
By Tricia Carr
	NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey. Entire article

Internet Broaden ad-targeting funnel to increase ROI: ad:tech speaker
By Tricia Carr
	NEW YORK – An executive at the ad:tech New York 2012 conference said that it is possible for marketers to grow their ad-targeting audience in both size and precision to increase ROI. Entire article

News briefs Hermès, Diane von Furstenberg, Derek Lam and McLaren – News briefs
By Staff reports
	Today in luxury marketing - Hermès sales growth accelerates; Diane von Furstenberg adorns Australia's luxury island with a touch of high-fashion; Labelux sells Derek Lam business; British man sells his McLaren F1 for over $5.5 million. Entire article

Columns How can mobile display make real money?
By a Luxury Daily columnist
	Despite all the excitement about mobile advertising in the press this year, the price of mobile ads remains very low. Entire article

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