French fashion house Chanel is enticing online purchasing and emphasizing its exclusivity with a limited-edition Chanel No. 5 bath oil and limited-time free shipping on its Web site.
Luxury brands such as Diane von Furstenberg, Bloomingdale's, Saks Fifth Avenue, Chanel and Tiffany & Co. have covered New York in outdoor advertisements this season.
German automaker BMW's financial services team will now allow BMW customers to view their accounts, make payments and obtain a quote through any Web-enabled smartphone.
Prada's sister line, Miu Miu, released a video and animated Web book last week featuring young actress Hailee Steinfeld in a move to relate to its target consumers.
Toyota Corp.'s Lexus is relying on local dealerships to advertise via Web sites and customer outreach to market its new line of special-edition models including a partnership with luggage brand Tumi.
I started writing this article the morning after the media vultures started picking over Steve Jobs' resignation carcass. Why add more fuel to the Apple fire, I thought.
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