London department store Harrods is hosting two events during which guests will interact with an artisan from Ralph Lauren’s Italy-based factory and learn about the bespoke options available for the label’s Ricky Bag.
Toyota Corp.’s Lexus is building brand awareness among young consumers through an integrated campaign with Zynga’s Draw Something mobile application that allows users to play with the ES model’s colors and Lexus-themed words.
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media and Acquity Group deep-dive into the issues.
Boutique hotel Le Bristol Paris is bolstering its property with the addition of ultra-luxe lounge Le Bar du Bristol that will likely be a stomping ground for young, affluent consumers.
With demand for tablets expected to be particularly strong in the fourth quarter, International Data Corp. has raised its forecast for worldwide tablets shipments to 117.1 million units in 2012, up from its previous forecast of 107.4 million units.
Equipping out-of-home collateral with mobile can be a great way for marketers to marry online and real-world experiences. However, the combination can be tricky to pull off with mediums including mobile bar codes and SMS.
Today in luxury marketing - Prada first-half profit up 60 percent; At Estée Lauder, a brand is developed just for China; Derek Lam unveils line for Kohl's; China's corruption crackdown takes shine off luxury boom.
If you know a smart woman in luxury advertising, marketing, media or retail who's set to go places, please nominate her for Luxury Daily's Women to Watch 2013. Nominations accepted through Oct. 12.
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