Luxury marketers have to be more proactive in understanding the diverging shopping preferences of their customer bases as a new class of media-savvy and plugged-in consumers enter the marketplace, according to an industry expert.
French conglomerate LVMH Moet Hennessey Louis Vuitton has executed the latest gambit in its ongoing, speculated conquest of independent fashion house Hermes by announcing that it has crossed the 20 percent threshold for ownership of the company.
Burberry has reaped the benefits of digital experimentation, social media savvy and public relations acumen to earn the affection and dollars of young, digitally aligned consumers who will dominate the luxury market in years to come, according to L2 Think Tank.
Search engine optimization is an absolute must for luxury brands looking to drive consumers to their Web sites and even in-store.
German designer Hugo Boss is driving awareness of its spring fashion show with a branded contest promoted heavily through social media platforms such as Facebook, Twitter and YouTube.
Today in luxury marketing – Gucci threw a day-care party for the city’s most fabulous of fabulous children; Neiman Marcus to ramp up spending; Giovanni Bedin revitalizes a heritage brand.
Polo Ralph Lauren Corp. has been named Luxury Marketer of the Year, the most prestigious award in luxury marketing.
Today in luxury marketing – Mulberry bags huge profits rise with help from Alexa Chung; Natalie Portman is the new face of Dior; Nordstrom’s comparables rise; 2011 trends: Content marketing is critical.
Burberry has taken third place in the 2010 Luxury Marketer of the Year awards based on the strength of its innovative digital marketing strategy and continued excellence in traditional media.
