Published: September 21, 2018
Luxury marketers have increasingly been embracing virtual influencers as ambassadors, but the use of these computer-generated models tends to drive more attention to their novelty than their brand partners.
Published: August 21, 2018
South Korea is one of the most important fashion markets in Asia, but luxury brands need to understand the culture to capture consumers’ attention.
Published: August 21, 2018
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Published: July 24, 2018
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Published: July 24, 2018
Retailers are looking to bridge the gap between physical and digital, as even tech-savvy consumers continue to prefer shopping at bricks-and-mortar stores.
Published: March 16, 2018
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Published: March 16, 2018
Fashion and technology are two seemingly disparate fields that are increasingly converging, leading to the creation of innovative garments that serve functional purposes.
Published: February 15, 2018
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Published: February 15, 2018
Country of origin is a key positioning tactic for luxury products, but growing globalization in the fashion industry is making it more difficult to differentiate the geographic source of goods.
Published: December 20, 2017
Luxury brands are leaving potential conversions on the table by not embracing email marketing campaigns, which can see significant returns despite its outdated perception.