Saks curates shopping guide trio for online beauty event
High-end department store chain Saks Fifth Avenue is positioning beauty items in an online event that gives consumers three shopping guides based on personality and style.
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Small Luxury Hotels inspires travel via tablet magazine
Small Luxury Hotels of the World is stimulating travel to its hotels through a new digital magazine available for the iPad called “Be Inspired.”
Armani taps Twitter fans via in-depth chat series
Italian designer Giorgio Armani is engaging fans during a series of global chats that will offer expert commentary on fashion-related topics.
How Father’s Day marketing differs from Mother’s Day campaigns
Where brands marketing for Mother’s Day focus on emotional, aspirational products, labels eyeing Father’s Day may prefer to appeal to shoppers on the grounds of practicality and needs and wants of the gift recipient.
Hermès, Jaguar Land Rover and Web advertising – News briefs
Today in luxury marketing – Hermès sets management transition; Creepy new intent advertising means ads based on social media; Jaguar Land Rover reports record sales and $2.3 billion profit; Chinese buyers crave luxury cars.
Mobile’s role in delivering real-time product feedback
The concept of real-time response is making a significant shift with the rapid adoption of smartphones across the country and around the world.
Burberry taps London as muse for multichannel autumn campaign
British fashion group Burberry is using hometown London as inspiration for its autumn/winter 2012 campaign starring Roo Panes and Gabriella Wilde.
Luxury Daily, May 29, 2012 – Burberry taps London as muse for multichannel autumn campaign
Style.com spreads CFDA broadcast reach through mobile optimization
A digital broadcast of the 2012 Council of Fashion Designers of America Awards will be exclusively available on Style.com June 5 all with content optimized for mobile to ensure maximum reach.
Risk-taking vital in luxury travel print ads
Luxury travel providers should take risks when attempting to reach affluent consumers via print to spark an emotional connection to the brand, experts say.