Counterfeiting and IP – Luxury Memo special report
Luxury brands work hard to establish a positioning based on quality and artistry, but while this appeal lures in customers, it also makes them an attractive target for knockoffs.
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Counterfeiting and IP – Luxury Memo special report
Luxury brands work hard to establish a positioning based on quality and artistry, but while this appeal lures in customers, it also makes them an attractive target for knockoffs.
Counterfeiting and IP – Luxury Memo special report
Luxury brands work hard to establish a positioning based on quality and artistry, but while this appeal lures in customers, it also makes them an attractive target for knockoffs.
Amazon delivers near-instant gratification in speedy service
Following its release of complimentary two-day, next-day and same-day delivery for Prime members, online retailer Amazon’s latest service makes fulfillment even faster, putting pressure on competitors.
Top 10 luxury social efforts of Q2 2017
Social media remains a mainstay within the successful marketing campaigns of luxury brands looking to connect with today’s consumers.
Luxury Daily, July 21, 2017 – Chanel dominates luxury sector in China for brand relevance
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Luxury Daily, July 18, 2017 – How should luxury labels approach the affordable accessories opportunity?
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Luxury Daily, July 13, 2017 – Affluents and wealthy diverge over preference for digital ad platforms: Shullman
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Luxury Daily, July 7, 2017 – Branded Instagram video engagement beats out YouTube, Facebook: L2
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State of luxury events – Luxury Memo special report
Despite the increasing focus on digital marketing in luxury, the virtual has not supplanted the benefits of in-person interactions.