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Dec. 5, 2025
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Retail

10pc increase in online penetration could cause 5pc drop in store profitability: McKinsey

May 5, 2020

If online penetration increases by ten percentage points, many stores could become unprofitable. Image credit: McKinsey If online penetration increases by ten percentage points, many stores could become unprofitable. Image credit: McKinsey

 

By Dianna Dilworth

When retail returns after the COVID-19 pandemic shutdowns, retailers should be prepared to completely transform the way they imagine a store.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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