Retail
May 5, 2020
If online penetration increases by ten percentage points, many stores could become unprofitable. Image credit: McKinsey
By Dianna Dilworth
When retail returns after the COVID-19 pandemic shutdowns, retailers should be prepared to completely transform the way they imagine a store.
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","iv":"2e693f2be201627e6329728429da3fe4","s":"ef86082d17ed1b9a"}
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