Retail
May 5, 2020
If online penetration increases by ten percentage points, many stores could become unprofitable. Image credit: McKinsey
By Dianna Dilworth
When retail returns after the COVID-19 pandemic shutdowns, retailers should be prepared to completely transform the way they imagine a store.
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","iv":"6404a8fb29dc3e887ca909a137368e0b","s":"8fe2995d5dc107f8"}
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