Retail
May 5, 2020
If online penetration increases by ten percentage points, many stores could become unprofitable. Image credit: McKinsey
By Dianna Dilworth
When retail returns after the COVID-19 pandemic shutdowns, retailers should be prepared to completely transform the way they imagine a store.
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","iv":"e75806804b43de53aad2922e05f9791d","s":"cfad04abfa11ec57"}
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