Retail
May 5, 2020
If online penetration increases by ten percentage points, many stores could become unprofitable. Image credit: McKinsey
By Dianna Dilworth
When retail returns after the COVID-19 pandemic shutdowns, retailers should be prepared to completely transform the way they imagine a store.
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","iv":"290ac22a462ae402bc0f263d17f5b6cb","s":"58721106c86c00b4"}
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