Retail
May 5, 2020
If online penetration increases by ten percentage points, many stores could become unprofitable. Image credit: McKinsey
By Dianna Dilworth
When retail returns after the COVID-19 pandemic shutdowns, retailers should be prepared to completely transform the way they imagine a store.
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","iv":"0802d9990219481a201b3756e3266162","s":"78c69544804c6511"}
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