Retail
May 5, 2020
If online penetration increases by ten percentage points, many stores could become unprofitable. Image credit: McKinsey
By Dianna Dilworth
When retail returns after the COVID-19 pandemic shutdowns, retailers should be prepared to completely transform the way they imagine a store.
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","iv":"c8906d8b7273e9eed1f606f4a89072cb","s":"15172bc0d11c58c9"}
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