Retail
May 5, 2020
If online penetration increases by ten percentage points, many stores could become unprofitable. Image credit: McKinsey
By Dianna Dilworth
When retail returns after the COVID-19 pandemic shutdowns, retailers should be prepared to completely transform the way they imagine a store.
{"ct":"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","iv":"cfaef278834f26e773bb96693d0ab15e","s":"a05beef76ba0a2a0"}
Share your thoughts. Click here