Retail
May 5, 2020
If online penetration increases by ten percentage points, many stores could become unprofitable. Image credit: McKinsey
By Dianna Dilworth
When retail returns after the COVID-19 pandemic shutdowns, retailers should be prepared to completely transform the way they imagine a store.
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","iv":"b2e2e3136734ca5b50642973350be378","s":"82c28e99fd5c87d3"}
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