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Multichannel

Saks draws connection between fashion and fragrance for Alaïa debut

August 21, 2015

Photo by Peter Lindbergh from Saks' Alaïa Paris Eau de Parfum launch Photo by Peter Lindbergh from Saks' Alaïa Paris Eau de Parfum launch

 

By Sarah Jones

Department store chain Saks Fifth Avenue is touting its exclusive launch of the Alaïa Paris Eau de Parfum through a digital campaign that takes consumers inside the fashion label's atelier.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Exclusive Resorts purchases Inspirato for $59M
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Lamborghini heads to French Alps for women-led driving series
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  8. Dior builds five-story statement flagship in Beijing
  9. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  10. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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RECENT ARTICLES
Exclusive Resorts purchases Inspirato for $59M
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Louis Vuitton introduces Visionary Journeys Seoul

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