Mobile apps can be customer acquisition tools: experts
The majority of luxury brands are using mobile applications to create an ongoing dialogue with existing customers. But apps can be used for acquisition purposes as well.
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Pitfalls for luxury brands to avoid when going global
With many premium brands starting to further extend their commerce and branding presence to other cultures and currencies, there are a few things to keep in mind in terms of maintaining a certain brand image and retaining cultural and colloquial differences.
Ritz-Carlton further woos to Dallas location with music package
Hotel chain Ritz-Carlton is enhancing its in-house strategy at its Dallas location by offering a Rock of Ages music package including a meet-and-greet with Tony Award-winning actors and a musical performance through its Web site.
PPR, Gucci and the Royal Wedding – News briefs
Today in luxury marketing – Taking fashion in a new direction; Gucci unveils Mother’s Day bag; PPR’s luxury jewelry sales rise by double-digits; The business impact of the Royal Wedding.
Barneys New York tests foreign waters with ecommerce expansion
Department store Barneys New York is boosting its ecommerce line of attack by offering online shopping and shipping to approximately 90 countries.
Top 10 luxury branded Twitter handles of Q1
Twitter posts only allow for 140 characters, so whatever luxury brands want to say to consumers worldwide, it has to be precise yet entertaining enough to make it count.
Recent mobile flash-sales increase could signal luxury mcommerce boom
Online retailers Gilt Groupe and Rue La La have announced a significant jump of sales through mobile, which could be indicative of a future explosion in luxury mobile commerce.
Starwood’s SLS Beverly Hills hotel goes mobile
Starwood Hotels & Resorts’ SLS Hotel in Beverly Hills, CA, is attempting to provide its visitors with a well-rounded experience with extra emphasis on comfort by introducing a mobile application.
Royal Wedding, Saks, Jimmy Choo and Vera Wang – News briefs
Today in luxury marketing – Designers react to Royal Wedding dress; Despite gains, Saks remains ‘show me’ story; Jimmy Choo to go public?; Leighton Meester for a Vera Wang fragrance.
Why Amazon and Google have a leg-up on Apple
In this rant, I am going to point out what many of you already know – that the iVerse is under attack. By whom, you ask? By a pairing of unlikely conspirators: Google and Amazon.