Luxury Daily, April 29, 2011 – Is Twitter an effective traffic driver to luxury stores?
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Is Twitter an effective traffic driver to luxury stores?
Twitter is often used as a forum where brands can communicate with consumers to inform them of special deals, in-store events and online exclusives. But does it actually do its job – drive sales to retail and online locations?
Barneys, Daphne Guinness curate fashion exhibit for foot traffic
Department store Barneys New York will partner with style icon Daphne Guinness to present a fashion art performance in the windows of the retailer’s flagship store in New York to drive foot traffic in time for The Met Gala.
Bergdorf Goodman connects mobile, social media via QR code
New York-based department store Bergdorf Goodman is connecting its blog 5th/58th to mobile via a QR code found in the retailer’s 2011 spring catalog.
Four Seasons only luxury chain to crack top 10 Digital IQ Index
There is a direct correlation between hotels that correctly implement digital media and consumers who are willing to pay high prices to stay in them despite the hits from the recession, according to a study from L2 Think Tank.
Chanel targets potential consumers by advertising on Hulu
French apparel and accessories designer Chanel has been added to the list of major luxury brands who are targeting their younger affluent consumers by using online video service Hulu to advertise their goods.
Ralph Lauren, Hugo Boss and the Luxury Collection – News briefs
Today in luxury marketing – Ralph Lauren finds real romance for its new campaign; Rush for luxury drives strong Q1 at Hugo Boss; The Luxury Collection Hotels & Resorts expands to New York.
Why wireless carriers should control mobile advertising
In the current Web-centric ecosystem for mobile advertising, carriers may not be a party to the transaction, but they may get blamed for privacy violations, scams or inappropriate or annoying ads.
Mercedes-Benz outlines 2011 US marketing strategy
Mercedes-Benz is backing its entire year’s marketing strategy around the release of five new vehicles, which is one of the biggest years for product launches that the brand has ever had.
W magazine print ads reflective of flourishing luxury market
Brands such as Dior, Estée Lauder, Cadillac and Marc Jacobs have retained their positions as front-of-the-book advertisers in the May issue of W magazine, indicating that as long as luxury brands keep paying for print ads, consumers will be persuaded to keep buying the products.