Consumers not keen on mobile ads: study
A mere 10 percent of consumers that have viewed a mobile ad on a Web site or within an application claim that it drove them to buy online or visit a retailer in-store.
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Affluent Chinese, Nordstrom and Tory Burch – News briefs
Today in luxury marketing – Rich Chinese consider leaving China; Nordstrom said eyeing Hudson Yards; Why luxury companies are best run by peasants and Europeans.
Correction: Bulgari shoots Kirsten Dunst and lion in same frame
Actress Kirsten Dunst’s name was misspelled in this story published on April 20. Sorry for the error.
How hotels can integrate mobile
Hotel chains must leverage the growing consumption patterns of smartphone usage as an always-on device increasingly relied on by frequent travelers before, during and after their trips.
How to inaugurate a new luxury car showroom: Ask Mercedes-Benz
NEW YORK – German automaker Mercedes-Benz is highlighting customer care and product value with the opening of its new flagship Autohaus in Midtown Manhattan and demonstrated these facets with an exclusive event that revealed its new concept car.
Luxury Daily, April 21, 2011 – How to inaugurate a new luxury car showroom: Ask Mercedes-Benz
Bergdorf chooses multichannel approach to announce Fendi partnership
Department store Bergdorf Goodman is partnering with Italian fashion house Fendi for a Fendi Frenzy Facebook contest with a multichannel marketing push.
BMW’s app: Are you compatibile with an electric car?
German automaker BMW is deciphering consumers’ driving habits to determine whether or not they are compatible with an electric car by introducing a mobile application that tracks the miles they drive per day.
Lexus targets tech-savvy affluent consumers via exclusive CNN app sponsorship
Toyota Motor Corp.’s Lexus is targeting affluent consumers in the United States as the exclusive launch sponsor for CNN’s new Android application as part of an integrated multichannel media plan spanning the media giant’s television, online and mobile Web platforms.
Rebuilding Japan, LVMH and YSL – News briefs
Today in luxury marketing – Rebuilding Japan: Self restraint threatens recovery; LVMH posts 17pc rise in sales; YSL Touche Eclat campaign by Terry Richardson.