Approximately half of upscale consumers do not use social media, which makes some experts wonder if a brand’s primary marketing is being misplaced online, according to a study by the American Affluence Research Center.
With May 8 around the corner, the Four Seasons is celebrating Mother’s Day and offering gift cards that can be redeemed at the brand’s hotels and resorts worldwide.
Today in luxury marketing – John Galliano fired from his eponymous label; Chanel wins judgment in infringement case; Maserati teams with bicycle maker Montante Cicli to create a luxury two-wheeler; Louis Vuitton’s beautiful creatures.
By the end of 2014, Gartner forecasts there will be more than 185 billion applications downloaded since the launch of the first app store in July 2008.
Moet Hennessy-owned Glenmorangie Single Malt Scotch Whiskey is expanding its global print campaign to Golf Digest’s May iPad edition.
Australian-owned luxury men’s department store Harrolds has just undergone a 1,000-square-foot renovation of its Melbourne store and has chosen to promote itself through traditional media such as word of mouth and direct mail.
The LG FashionWeek Beauty by L’Oreal Paris Show produced by the Fashion Design Council of Canada was supported by a 360-degree mobile strategy that encompassed mobile Web, SMS, QR codes and a mobile shop.
French fashion house Louis Vuitton is displaying its ready-to-wear, accessories, jewelry and watches and rolling out a pop-up store in Cannes during the 64th annual International Film Festival in May.
Luxury brands are on an ongoing quest to distribute a unified message worldwide to consumers, and have everyone be able to understand it. Without damaging the brand’s particular heritage and culture, how can this happen?
