Today in luxury marketing – Ferragamo plans IPO in Italy; Jimmy Choo out of the race to buy back his namesake label; A Brit in London; Polo Ralph Lauren still a pony with pep in its step.
The shallow “get to the Top 10” strategy is no longer a universal solution. Do not get me wrong – it is still a viable answer for many marketers.
Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Precision-cut crystal glass-maker Swarovski is introducing its first fragrance via email and social media marketing in hopes of driving sales of the perfume via these initiatives.
Flash-sale ecommerce destination Gilt Groupe has developed a successful mobile strategy encompassing six applications and a mobile site, placing them at the forefront of mobile authority.
Swiss watchmaker Jaeger-LeCoultre is using print and Internet channels to promote the “Tides of Time” auction focusing on the preservation of marine sites.
Exclusively In is letting its members get discounted rates at luxury hotels and resorts from India to Thailand at up to 70 percent less than traditional booking methods.
Today in luxury marketing – Burberry stores in China get digital makeover; Leonardo Ferragamo speaks to students at Kent State University; Daimler keeps forecast as new cars outweigh Japan quake effect.
Coming to a decision between the mobile Web and a standalone application means finding the right balance between three factors.
